Description: Further DetailsTitle: Quantitative User Experience ResearchCondition: NewSubtitle: Informing Product Decisions by Understanding Users at ScaleEAN: 9781484292679ISBN: 9781484292679Edition: 1st ed.Publisher: APressFormat: PaperbackRelease Date: 06/01/2023Description: This book is your definitive guide to the rapidly growing role of Quantitative User Experience (Quant UX) Research in product development. The book provides an overview of the skills you need on the job, presents hands-on projects with reusable code, and shares advice on starting and developing a career. The book goes beyond basic skills to focus on what is unique to Quant UX. The authors are two of the most widely recognized practitioners in Quant UX research, and this book shares insights from their combined decades of experience. Organizations today have more data about user needs and behaviors than ever before. With this large-scale data, Quant UX researchers work to understand usage patterns, measure the impact of design changes, and inform strategic decisions. In the Quant UX role, interdisciplinary researchers apply analytical skills to uncover user needs, inform engineering and design, answer strategic business questions, and optimize software and hardware products for human interaction. This book provides guidance around customer satisfaction surveys, understanding user behavior from log analysis, and the statistical methods that are commonly used to assess user outcomes. What You Will LearnDiscover the role of Quantitative User Experience (Quant UX) researchUnderstand how Quant UX research differs from other disciplines such as data sciencePlan common research projects and know how to achieve successPosition Quant UX activities in product development, engineering, and UX organizationsApply the HEART framework to measure user experience outcomesEvaluate your skills and potential to be hired as a Quant UX researcherKnow what to expect during job interviewsFind examples of common Quant UX projects with shared R code and data setsWho This Book Is ForPractitioners and managers who seek a comprehensive guide to the new field of Quantitative User Experience Research. Readers will understand the Quant UX role, build research skills, find examples of hands-on code and analyses, learn about UX organizations and stakeholders, and receive advice on job interviews and career paths. Data scientists, social scientists, and other researchers will learn how their skills transfer to Quant UX, where they can help teams build better, more successful products.Language: EnglishCountry/Region of Manufacture: USItem Height: 254mmItem Length: 178mmAuthor: Kerry Rodden, Chris ChapmanGenre: Computing & InternetRelease Year: 2023 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Quantitative User Experience Research
Title: Quantitative User Experience Research
Subtitle: Informing Product Decisions by Understanding Users at Scale
EAN: 9781484292679
ISBN: 9781484292679
Edition: 1st ed.
Release Date: 06/01/2023
Release Year: 2023
Country/Region of Manufacture: US
Item Height: 254mm
Genre: Computing & Internet
Number of Pages: Xxi, 374 Pages
Language: English
Publication Name: Quantitative User Experience Research : Informing Product Decisions by Understanding Users at Scale
Publisher: Apress L. P.
Publication Year: 2023
Subject: Information Theory, Intelligence (Ai) & Semantics, Probability & Statistics / General, Databases / General
Type: Textbook
Item Weight: 26.5 Oz
Item Length: 10 in
Author: Kerry Rodden, Chris Chapman
Subject Area: Mathematics, Computers
Item Width: 7 in
Format: Trade Paperback
