Lean Sales And Marketing

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Lean Sales And MarketingISBN13:9781499754179ISBN10:1499754175Author:Asefeso McIps Mba, Ade (Author)Description:(This is a RePrint) - When Ftse 100 Ceo's Were Polled And Asked The Question, Are Your Sales People Calling On The Right Customers, At The Right Time, With The Right Offer? 99 3% Responded, I Don't Know Which Shouldn't Surprise Sales And Marketing Are Still The Last Bastions Of Protected Turf, Limited Management Scrutiny And Lack Of Accountability Unfortunately, The Important Lessons Learned And The Gains In Effectiveness And Efficiency Derived From Lean Manufacturing Have Not Been Successfully Translated To The Sales And Marketing Environments And, It's Understandable Sales Involves People Doing Business With People, Not People Doing Activities With Machines And Processes Sales Is Perceived To Be More Of An Art Form Than A Science Yet, Ironically, Sales Is Virtually A Pure Science And, As Such, Is Both Measurable And Predictable If We Are Correct, The Disciplines Of Lean Can Easily Be Applied To The Sales And Marketing Functions Resulting In Significant Increases In Effectiveness And Bottom Line Results Binding:Paperback, PaperbackPublisher:Createspace Independent Publishing PlatformPublication Date:2014-06-01Weight:0.39 lbsDimensions:0.31'' H x 8.5'' L x 5.5'' WNumber of Pages:146Language:English

Price: 16.4 USD

Location: USA

End Time: 2024-12-22T09:41:05.000Z

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