Making Numbers Count: The art and science of communicating numbers by Chip Heath

Description: FREE SHIPPING UK WIDE Making Numbers Count by Chip Heath, Karla Starr From bestselling author Chip Heath, a lively, practical, first-of-its-kind guide to understanding cold, clinical data and harnessing it to tell a persuasive story.How many hours worth of songs are on your Spotify Wrapped this year?How much is your commute time really worth?How do you work out how likely you are to get Covid based on the official statistics?How do your viewing hours track against the most popular shows on Netflix?Whether youre interested in global problems like climate change, and understanding that the Australian wildfires destroyed an area twice the size of Portugal, or just grasping how few people have washed their hands between visiting the bathroom and touching your hands, this book will help math-lovers and math-haters alike translate the numbers that animate our world.Until recently, most languages had no words for numbers greater than five. While the numbers in our world have become increasingly complex, our brains are stuck in the past. Yet the ability to communicate and understand numbers has never mattered more. So how can we effectively translate numbers and stats so that the data comes alive?Drawing on years of research into making ideas stick, Chip Heath and Karla Starr outline six critical principles that will give anyone the tools to communicate numbers with more transparency and meaning. Using concepts such as simplicity, concreteness and familiarity, the authors reveal whats compelling about a number and show how to transform it into its most engaging form. FORMAT Paperback CONDITION Brand New Author Biography Chip Heath (Author)Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books- Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.Karla Starr (Author)Karla Starr has written for O The Oprah Magazine, The Atlantic, Slate, Popular Science, the Guardian and the LA Times. She has appeared on CBS Sunday Morning. She is the author of Can You Learn to Be Lucky? and lives in Portland, Oregon. Review Concise, breezy and pragmatic. * Wall Street Journal *A unique popular maths book... [that] delivers a painless, ingenious education in how to communicate statistics and numbers to people who find them confusing... Packed with tables, anecdotes, and amusing facts, the narrative makes maths accessible.... Astute advice for businesspeople and educators. * Kirkus Review *This cure for statistical illiteracy couldnt come at a better time or from a better team - a psychologist and a journalist present remarkably practical techniques for comprehending and communicating the maths that really matters. -- Adam Grant, bestselling author of Think Again Review Quote A unique popular math book... [that] delivers a painless, ingenious education in how to communicate statistics and numbers to people who find them confusing... Packed with tables, anecdotes, and amusing facts, the narrative makes math accessible.... Astute advice for businesspeople and educators. Promotional "Headline" From bestselling author Chip Heath, a lively, practical, first-of-its-kind guide to turning cold, clinical data into a memorable story. Details ISBN1787634221 Author Karla Starr Publisher Transworld Publishers Ltd ISBN-10 1787634221 ISBN-13 9781787634220 Imprint Bantam Press Place of Publication London Country of Publication United Kingdom Year 2022 Publication Date 2022-01-13 UK Release Date 2022-01-13 AU Release Date 2022-01-13 NZ Release Date 2022-01-13 Pages 192 Subtitle The art and science of communicating numbers Format Paperback DEWEY 001.4226 Audience General Alternative 9781804996218 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. SECURE PAYMENT Peace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:134194718;

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Location: London

End Time: 2024-12-16T03:14:55.000Z

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