Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Managing Digital Transformation: Understanding The Strategic ProcessISBN13:9780367442682ISBN10:036744268XAuthor:Hinterhuber, Andreas (Editor), Vescovi, Tiziano (Editor), Checchinato, Francesca (Editor)Description:This Book Provides Practising Executives And Academics With The Theories And Best Practices To Plan And Implement The Digital Transformation Successfully Key Benefits: An Overview On How Leading Companies Plan And Implement Digital Transformation Interviews With Chief Executive Officers And Chief Digital Officers Of Leading Companies - Bulgari, Deutsche Bahn, Henkel, Lanxess, L'or?Al, Unilever, Thales And Others - Explore Lessons Learnt And Roadmaps To Successful Implementation Research And Case Studies On The Digitalization Of Small And Medium-Sized Companies Cutting-Edge Academic Research On Business Models, Organizational Capabilities And Performance Implications Of The Digital Transformation Tools And Insights Into How To Overcome Internal Resistance, Build Digital Capabilities, Align The Organization, Develop The Ecosystem And Create Customer Value To Implement Digital Strategies That Increase Profits Managing Digital Transformation Is Unique In Its Approach, Combining Rigorous Academic Theory With Practical Insights And Contributions From Companies That Are, According To Leading Academic Thinkers, At The Forefront Of Global Best Practice In The Digital Transformation It Is A Recommended Reading Both For Practitioners Looking To Implement Digital Strategies Within Their Own Organisations, As Well As For Academics And Postgraduate Students Studying Digital Transformation, Strategy And Marketing Binding:Hardcover, HardcoverPublisher:RoutledgePublication Date:2021-05-27Weight:1.49 lbsDimensions:0.69'' H x 9.61'' L x 6.69'' WNumber of Pages:296Language:English
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Location: USA
End Time: 2024-11-23T16:02:18.000Z
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Book Title: Managing Digital Transformation: Understanding The Strategic...
Item Length: 9.7in
Item Width: 6.9in
Author: Tiziano Vescovi
Publication Name: Managing Digital Transformation
Format: Hardcover
Language: English
Publisher: Taylor & Francis Group
Publication Year: 2021
Type: Textbook
Item Weight: 16 Oz
Number of Pages: 296 Pages
