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Location: Mishawaka, Indiana
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Book Title: Market-Based Management : Strategies for Growing Customer Value a
Number of Pages: 528 Pages
Publication Name: Market-Based Management : Strategies for Growing Customer Value and Profitability
Language: English
Publisher: Prentice Hall PTR
Subject: Marketing / General
Publication Year: 2004
Item Height: 0.7 in
Features: Revised
Item Weight: 26.2 Oz
Type: Textbook
Subject Area: Business & Economics
Item Length: 9.3 in
Author: Roger J. Best
Item Width: 9.3 in
Format: Trade Paperback