Description: Marketing : From Products to Customers to the Human Spirit, Hardcover by Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan, ISBN 0470598824, ISBN-13 9780470598825, Brand New, Free shipping in the US Understand the next level of marketing
The new model for marketing-Marketing customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
In Marketing , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
- Explains the future of marketing, along with why most marketers are stuck in the past
- Examines companies that are ahead of the curve, such as S. C. Johnson
- Kotler is one of the most highly recognized marketing gurus, famous for his "4 Ps of Marketing"
In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
Price: 23.3 USD
Location: Jessup, Maryland
End Time: 2024-11-01T11:24:10.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Book Title: Marketing 3. 0 : from Products to Customers to the Human Spirit
Number of Pages: 208 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2010
Item Height: 0.7 in
Topic: Marketing / General
Illustrator: Yes
Genre: Business & Economics
Item Weight: 15.1 Oz
Author: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
Item Length: 9.4 in
Item Width: 6.5 in
Format: Hardcover
