Marketing Higher Education: Understanding How to Build and Promote the Univer...

Description: FAST SHIPPING HASSLEFREE RETURNS SECURE PAYMENT EXCELLENT SERVICE Description Available at a lower price from other sellers that may not offer free Prime shipping. This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing how universities are service providers and how education is a service, both of which need to be defined and marketed together. Unlike the current offering available on the subject, this book provides a uniquely applied approach, linking the theory of marketing practice to the Higher Education sector through real life case studies and examples. Each topic is covered in depth, including marketing segmentation, pricing, location, brand management, internationalization, and expansion. Overarchingly, the book considers how to develop and promote the university as a product and as a brand. Two case studies from real life universities in a broad range of locations are provided at the end of each chapter, alongside questions to aid understanding and application. Holistic and practical, Marketing Higher Education is an ideal guide for academics and students studying services marketing, Higher Education management and leadership, and marketing in the public sector. It will also be an invaluable resource for professionals working in Higher Education administration looking to develop their skills and understanding of marketing and brand building. Publisher ‏ : ‎ Routledge; 1st edition Language ‏ : ‎ English Hardcover ‏ : ‎ 192 pages ISBN-10 ‏ : ‎ 0367749173 ISBN-13 ‏ : ‎ 978-0367749170 Item Weight ‏ : ‎ 1.19 pounds Dimensions ‏ : ‎ 6.69 x 0.5 x 9.61 inches SHIPPING Shipping All items fast! The majority of orders are shipped using USPS Priority Mail and UPS Ground if requested. There is an option at checkout to add a Signature of Delivery for extra security & peace of mind. This means you need to sign for your parcel. If you are not home, the courier will take it to your local post office for collection. We also offer expedited shipments upon request, we will quote the shipment and let you know of the estimated cost. If agreed we will process the order and add the shipping charge to your invoice. All items ordered by 3 PM EST will be shipped same day. We also are partnered with Ebay using the Global Shipping Program. We will ship internationally to any country that is a part of the program. "International buyers – please note: Import duties, taxes, and charges aren't included in the item price or postage cost. These charges are the buyer's responsibility. "Please check with your country's customs office to determine what these additional costs will be, prior to bidding or buying." Alaska/Hawaii/Puerto Rico charge extra : $30.00 Canada $50.00 *Additional taxes may apply Every item we ship is fully insured. 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Price: 292.5 USD

Location: Philadelphia, Pennsylvania

End Time: 2024-11-26T14:40:26.000Z

Shipping Cost: 5.99 USD