MARKETING MANAGEMENT- 16th edition

Description: The world of marketing is changing every day and in order for you to have a competitive edge, you need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll be armed with the knowledge and tools to succeed in the new market environment around you.

Price: 47.5 USD

Location: Springville, Utah

End Time: 2024-12-20T23:14:24.000Z

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Item Specifics

All returns accepted: ReturnsNotAccepted

Level: Intermediate, Business

Format: Trade Paperback

Subject: Marketing, Marketing / General

Language: English

Publication Year: 2021

Publication Name: Marketing Management

Subject Area: Education, marketing, Marketing Management

Author: Kevin Keller, Philip Kotler, Alexander Chernev, Jagdish N. Sheth, G. Shainesh

Publisher: Pearson Education

Type: Textbook