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Book Title: Marketing Management: Analysis, Planning, Implementation, and Con
Publication Date: 1996-08-01
Edition Number: 9
Number of Pages: 789 Pages
Language: English
Publication Name: Marketing Management : Analysis, Planning, Implementation, and Control
Publisher: Prentice Hall PTR
Publication Year: 1996
Subject: Marketing / General
Type: Textbook
Item Weight: 62.1 Oz
Subject Area: Business & Economics
Item Length: 9.8 in
Author: Philip. Kotler
Item Width: 7.9 in
Series: International Series in Marketing
Format: Hardcover