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Marketing Megaworks: The Top 150 Books and Articles by Roy Adler (English) Hardc

Description: Marketing Megaworks by Roy Adler, Larry Robinson Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description With this comprehensive annotated bibliography, the reader can discover the most important works on any one topic in marketing and review their contents within a matter of minutes. Publisher Description With this comprehensive annotated bibliography, the reader can discover the most important works on any one topic in marketing and review their contents within a matter of minutes. Using the selection technique of citation analysis, which tabulates the number of times a particular work is referred to in scholarly literature, the authors have chosen 150 books and articles that have had the greatest impact on the discipline of marketing. They also include Journal of Marketing award-winning articles from 1977 to 1983, as well as Alpha Kappa Psi award winners and other classic books and articles. Each citation contains a description of content, a review of major conclusions, and a list of other works directly related to the entry. Author Biography LARRY M. ROBINSON is Vice President of Research at Nationwide Insurance Companies.ROY D. ADLER is Associate Professor of Marketing at Pepperdine University. Details ISBN 0275923185 ISBN-13 9780275923181 Title Marketing Megaworks Author Roy Adler, Larry Robinson Format Hardcover Year 1987 Pages 224 Publisher Bloomsbury Publishing Plc GE_Item_ID:16428944; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 125.41 USD

Location: Fairfield, Ohio

End Time: 2024-12-25T06:17:45.000Z

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Marketing Megaworks: The Top 150 Books and Articles by Roy Adler (English) Hardc

Item Specifics

Restocking Fee: No

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

ISBN-13: 9780275923181

Book Title: Marketing Megaworks

Number of Pages: 224 Pages

Publication Name: Marketing Megaworks : the Top 150 Books and Articles

Language: English

Publisher: Bloomsbury Publishing USA

Publication Year: 1987

Item Height: 0.6 in

Subject: Marketing / General, General

Item Weight: 17.5 Oz

Type: Textbook

Item Length: 9.2 in

Author: Larry Robinson, Roy Adler

Subject Area: Education, Business & Economics

Item Width: 6.1 in

Format: Hardcover

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