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Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers

Description: Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers by Zaltman, Gerald; Zaltman, Lindsay H. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less

Price: 5.67 USD

Location: Aurora, Illinois

End Time: 2024-10-10T08:37:54.000Z

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Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers

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Binding: Hardcover

Weight: 1 lbs

Product Group: Book

IsTextBook: Yes

Number of Pages: 230 Pages

Language: English

Publication Name: Marketing Metaphoria : What Deep Metaphors Reveal about the Minds of Consumers

Publisher: Harvard Business Review Press

Item Height: 1 in

Publication Year: 2008

Subject: Consumer Behavior, General, Research, Marketing / Research

Type: Textbook

Item Weight: 19.2 Oz

Item Length: 9.5 in

Author: Lindsay H. Zaltman, Gerald Zaltman

Subject Area: Language Arts & Disciplines, Social Science, Business & Economics

Item Width: 6.5 in

Format: Hardcover

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