Description: Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers by Zaltman, Gerald; Zaltman, Lindsay H. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less
Price: 6.06 USD
Location: Aurora, Illinois
End Time: 2024-10-01T17:48:11.000Z
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Return shipping will be paid by: Seller
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
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Binding: Hardcover
Weight: 1 lbs
Product Group: Book
IsTextBook: Yes
Number of Pages: 230 Pages
Language: English
Publication Name: Marketing Metaphoria : What Deep Metaphors Reveal about the Minds of Consumers
Publisher: Harvard Business Review Press
Item Height: 1 in
Publication Year: 2008
Subject: Consumer Behavior, General, Research, Marketing / Research
Type: Textbook
Item Weight: 19.2 Oz
Item Length: 9.5 in
Author: Lindsay H. Zaltman, Gerald Zaltman
Subject Area: Language Arts & Disciplines, Social Science, Business & Economics
Item Width: 6.5 in
Format: Hardcover
