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Publication Name: Wharton School Publishing
Edition: 2
Book Title: Marketing Metrics : the Definitive Guide to Measuring Marketing Performance
Number of Pages: 432 Pages
Language: English
Publisher: Wharton School Publishing
Item Height: 1.1 in
Topic: Marketing / General, E-Commerce / Internet Marketing, Statistics, Marketing / Research
Publication Year: 2010
Illustrator: Yes
Features: New Edition
Genre: Business & Economics
Item Weight: 29.6 Oz
Item Length: 9.4 in
Author: Phillip E. Pfeifer, Paul W. Farris, David J. Reibstein, Neil T. Bendle
Item Width: 7.5 in
Format: Hardcover
