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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

Description: Marketing Metrics: The Definitive Guide to Measuring Marketing Performance by Farris, Paul; Bendle, Neil T; Pfeifer, Phillip E; Reibstein PH.D., David J Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less

Price: 5.67 USD

Location: Aurora, Illinois

End Time: 2024-11-27T03:15:24.000Z

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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

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Binding: Hardcover

Weight: 1 lbs

Product Group: Book

IsTextBook: Yes

Edition: 2

Book Title: Marketing Metrics : the Definitive Guide to Measuring Marketing Performance

Number of Pages: 432 Pages

Language: English

Publisher: Wharton School Publishing

Publication Year: 2010

Topic: Marketing / General, E-Commerce / Internet Marketing, Statistics, Marketing / Research

Item Height: 1.1 in

Features: New Edition

Illustrator: Yes

Genre: Business & Economics

Item Weight: 29.6 Oz

Author: Phillip E. Pfeifer, Paul W. Farris, David J. Reibstein, Neil T. Bendle

Item Length: 9.4 in

Item Width: 7.5 in

Format: Hardcover

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