Description: Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text explains how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing.
Price: 169.99 USD
Location: Athens, Georgia
End Time: 2024-09-27T22:46:57.000Z
Shipping Cost: 9.99 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Publication Year: 2021
Format: Loose Leaf Edition
Language: English
Book Title: Marketing Real People, Real Choices
Author: Greg W. Marshall, Elnora W. Stuart, Michael R. Solomon
Features: Loose-Leaf
Publisher: Pearson Books
Genre: Business & Economics
Topic: Commerce
Number of Pages: Xix, 632 Pages
