Description: Marketing Strategy : Based on First Principles and Data Analytics, Paperback by Palmatier, Robert W.; Sridhar, Shrihari, ISBN 1137526238, ISBN-13 9781137526236, Used Good Condition, Free shipping in the US
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems:
- All customers differ
- All customers change
- All competitors react
- All resources are limited.
Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.
Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms marketing strategy efforts.
Price: 48.6 USD
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End Time: 2024-11-28T20:55:41.000Z
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Book Title: Marketing Strategy : Based on First Principles and Data Analytics
Number of Pages: 288 Pages
Publication Name: Marketing Strategy : Based on First Principles and Data Analytics
Language: English
Publisher: Bloomsbury Publishing
Publication Year: 2017
Subject: Marketing / General, Commerce
Item Height: 0.5 in
Item Weight: 24.5 Oz
Type: Textbook
Item Length: 9.6 in
Subject Area: Business & Economics
Author: Robert W. Palmatier, Shrihari Sridhar
Item Width: 7.4 in
Format: Trade Paperback
