Description: Measuring Advertising Effectiveness Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Author(s): William D. Wells Format: Paperback Publisher: Taylor & Francis Inc, United States Imprint: Psychology Press ISBN-13: 9780805828122, 978-0805828122 Synopsis This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.
Price: 57.93 GBP
Location: Aldershot
End Time: 2025-01-07T09:29:06.000Z
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Book Title: Measuring Advertising Effectiveness
Number of Pages: 424 Pages
Language: English
Publication Name: Measuring Advertising Effectiveness
Publisher: Taylor & Francis INC International Concepts
Publication Year: 1997
Subject: Psychology, Advertising
Item Height: 229 mm
Item Weight: 567 g
Type: Textbook
Author: William D. Wells
Subject Area: Social Research, Information Science
Item Width: 152 mm
Format: Paperback
