Description: This comprehensive marketing book is a must-have for students and professionals alike. It covers a wide range of topics related to marketing, including general marketing strategies and techniques, as well as specific areas like advertising, sales, and consumer behavior. Published by Cengage South-Western in 2017, this paperback book has 432 pages and comes with a printed access card for online resources. It is authored by Carl McDaniel, Joe F. Hair, and Charles W. Lamb, who are experts in the field of marketing. This book is an excellent resource for anyone looking to expand their knowledge of marketing.
Price: 25 USD
Location: West Palm Beach, Florida
End Time: 2024-12-01T16:22:36.000Z
Shipping Cost: 4.63 USD
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All returns accepted: ReturnsNotAccepted
Book Title: Mktg (With Mktg Online, 1 Term (6 Months) Printed ACCESS Card)
Item Length: 10.8in.
Publisher: Cengage South-Western
Publication Year: 2017
Format: Trade Paperback
Release Year: 2017
Language: English
Item Height: 0.7in.
Author: Carl Mcdaniel, Joe F. Hair, Charles w. Lamb
Genre: Business & Economics
Topic: Marketing / General, General
Item Width: 8.5in.
Item Weight: 35.3 Oz
Number of Pages: 432 Pages