Description: This is a valuable resource for students and professionals interested in the field of marketing. The book titled "MKTG" by Charles W. Lamb, Joe F. Hair, and Carl McDaniel is a comprehensive guide that covers various aspects of marketing. The book is in its student edition, published by Cengage Learning in 2020, and is available in paperback format. The book's topics include marketing generalities, as well as specific aspects such as advertising, branding, and promotions. The authors have provided clear and concise definitions, along with practical examples, to help readers understand the concepts. This book is a must-have for anyone interested in marketing, and its insights can be applied in various settings.
Price: 29.99 USD
Location: Lake Worth, Florida
End Time: 2024-10-17T13:20:23.000Z
Shipping Cost: 0 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Brand: Unbranded
MPN: Does not apply
Country/Region of Manufacture: United States
Publisher: Cengage Learning
Edition: 12
Book Title: Mktg
Publication Year: 2018
Topic: Marketing / General, General
Language: English
Genre: Business & Economics
Item Weight: 36.1 Oz
Author: Charles W. Lamb, Joe F. Hair, Carl Mcdaniel
Format: Trade Paperback
