Description: Monetising the Dividual Self : The Emergence of the Lifestyle Blog and Influencers in Malaysia, Hardcover by Hopkins, Julian, ISBN 1789201187, ISBN-13 9781789201185, Like New Used, Free shipping in the US "Combining theoretical and empirical discussions with shorter thick description case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers--precursors to current social media microcelebrities and influencers. It tracks the transformation of personal blogs, which attracted readers with spontaneous and authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles. It argues that lifestyle blogs are dialogically constituted between the blogger, the readers, and the blog itself, and challenges the assumption of a unitary self by proposing that lifestyle blogs can best be understood in terms of the dividual self"--
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Book Title: Monetising the Dividual Self : The Emergence of the Lifestyle Blo
Number of Pages: 236 Pages
Language: English
Publication Name: Monetising the Dividual Self : the Emergence of the Lifestyle Blog and Influencers in Malaysia
Publisher: Berghahn Books, Incorporated
Subject: Media Studies, Sociology / General, Anthropology / Cultural & Social, Economics / General, Web / Blogging
Publication Year: 2019
Type: Textbook
Item Length: 9 in
Author: Julian Hopkins
Subject Area: Computers, Social Science, Business & Economics
Item Width: 6 in
Series: Anthropology of Media Ser.
Format: Hardcover
