Description: Online Consumer Behavior : Theory and Research in Social Media, Advertising and E-tail, Paperback by Scheinbaum, Angeline Close (EDT), ISBN 1138107557, ISBN-13 9781138107557, Brand New, Free shipping in the US Social media (., Fac, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
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Book Title: Online Consumer Behavior : Theory and Research in Social Media, A
Number of Pages: 400 Pages
Language: English
Publication Name: Online Consumer Behavior : Theory and Research in Social Media, Advertising and E-Tail
Publisher: Routledge
Subject: Consumer Behavior, E-Commerce / Internet Marketing, General
Publication Year: 2017
Type: Textbook
Item Weight: 16 Oz
Subject Area: Psychology, Business & Economics
Author: Angeline Close Scheinbaum
Item Length: 9 in
Series: Marketing and Consumer Psychology Ser.
Item Width: 6 in
Format: Trade Paperback
