Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Or

Description: FREE SHIPPING UK WIDE Optimizing Corporate Portfolio Management by Anand Sanwal Optimizing Corporate Resource Allocation is a step-by-step guide on managing finite corporate resources such as money, time, people, and information. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description If where an organization allocates its resources determines its strategy, why is it that so few companies actively manage the resource allocation process? "Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy" goes beyond platitudes about why you should use corporate portfolio management (CPM) by offering a practical methodology to bring this powerful discipline to your organization. "Optimizing Corporate Portfolio Management" takes an expansive view of where CPM can be utilized by demonstrating that it can be used across any business line, product group or functional area, e.g., IT, R&D, innovation, marketing, salesforce, capital expenditure, etc. CPM is appropriate anywhere discretionary investments are being selected and executed. As a result, other terms used to describe portfolio management such as IT portfolio management, enterprise portfolio management, and project portfolio management are all merely subsets or slices of CPM. The book is written by Anand Sanwal, an expert on CPM, who has led American Express CPM discipline (referred to as American Express Investment Optimization). American Express CPM efforts are widely recognized as the most extensive, substantial and progressive deployment of CPM across any organization. Sanwal avoids academic theories and consultant jargon to ultimately deliver pragmatic and proven recommendations on how to make CPM a reality. The book features a foreword by Gary Crittenden, former CFO and EVP of American Express, and several case studies from leading financial services, technology, and government organizations utilizing CPM. Additionally, the book has received significant praise from thought leaders at Google, HP, American Express, The CFO Executive Board, Gartner, Accenture Marketing Sciences, The Wharton School of Business and many others. Back Cover Praise for Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy "Companies today spend more and more time micro-optimizing individual investments while broad portfolio trade-offs go neglected. Optimizing Corporate Portfolio Management attacks this intractable problem, providing solutions for companies interested in breaking down organizational barriers to unleash growth." --Jeffrey Merrihue, CEO, Accenture Marketing Sciences "Anand Sanwal has brilliantly articulated the essence of corporate portfolio optimization and skillfully spelled out the pitfalls and difficulties in achieving it. But his greatest achievement is in leading the charge to a rare state of conscious portfolio management competence on an enterprise-wide basis in a large, complex, and highly successful multinational organization, American Express. A must-read for CEOs and CFOs who truly want to create shareholder value on a sustained basis." --Michael Menke, Chief Portfolio Advocate and Business Strategist, Hewlett-Packard "Portfolio management is the holy grail of resource allocation but very few companies have been able to reach it. Anand Sanwal has done a superb job of creating a practical, step-by-step guide for implementing portfolio management techniques in all resource allocation decisions, including operating expenses. Most compelling is the books focus on changing managers behavior, not just changing processes." --Eisha Tierney Armstrong, Managing Director, CFO Executive Board "What is more important to an organization than effective resource allocation? The trick is to remove the emotion and focus on what can be measured . . . not easy to do, but this book shows you how." --Alan Gallo, Senior Vice President, Corporate Planning & Analysis, American Express Company "Of the Seven Deadly Sins described by Anand Sanwal, my favorite for derailing corporate portfolio management is Decibel vs. Data-Driven Decision Making. Those who avoid the sins and who adopt the many virtues Anand explains will realize far greater benefits from their IT and other corporate investments." --Matt Light, Research Director, Gartner Inc. "Insightful and to the point, Sanwal clearly highlights one of the greatest challenges facing large businesses in todays dynamic market environment. Any company that struggles with allocating investment resources now has a viable prescription for bringing order to the potential chaos of portfolio management." --Satya Patel, Senior Product Manager, Google, Inc. Flap Optimizing Corporate Portfolio Management Aligning Investment Proposals with Organizational Strategy An essential resource for anyone involved with managing or supervising their organizations discretionary investments, Optimizing Corporate Portfolio Management provides practical guidance for C-level executives as well as finance, IT, marketing, R&D, and business managers serious about maximizing and realizing their financial and strategic objectives. With comprehensive coverage, author Anand Sanwal—a leading authority on corporate portfolio management (CPM)—shares a pragmatic and proven framework for building a robust CPM capability within an organization. Written by a practitioner for executives and fellow practitioners, this crucial resource offers a guide to enabling CPM within an organization by focusing on the behavioral and process dimensions vital to making CPM a success. Starting with a Foreword by Gary Crittenden, Chief Financial Officer and Executive Vice President of American Express, this book avoids a simplistic "one size fits all" approach to the evaluation of an organizations investments, and instead recognizes that every organization varies its view on investments, priorities, risk tolerance, strategy, and financial goals. CPM has yielded tremendous results at leading companies, and case studies demonstrating the power of CPM are provided for a diverse array of organizations including American Express, TransUnion, Hewlett-Packard, Cisco Systems, and the State of Oregon Department of Human Services. Keeping corporate and management jargon to a minimum, Optimizing Corporate Portfolio Management details a practical capability that works best when organizational behavior and process are aligned. It covers relevant topics including: A description of corporate portfolio management and why it is important to your organizations success Mismanaging your corporate investment portfolio: the Seven (and a half) Deadly Sins of CPM A detailed four-step process to bring CPM to your organization How CPM can be applied to various functional areas including IT, Innovation/R&D, Marketing/A&P, capital expenditure, and sales force Useful tools, frameworks, and practices to enable CPM Filled with proven strategies and examples, this groundbreaking guide will demonstrate how to capture a more holistic view of your companys investment portfolio while working smarter to deploy its finite resources. An invaluable companion Web site supplies forms, checklists, and useful exhibits that can help organizations on their road to achieving an optimal corporate portfolio. Author Biography Anand Sanwal is Vice President, Investment Optimization and Strategic Business Analysis, at American Express. Within this role, he is responsible for managing billions of dollars of per annum discretionary investment spent as part of American Expresss CPM initiative, and also overseeing the CFOs strategy and analysis group. Sanwal holds a degree in finance and accounting from the Wharton School of Business and is a recognized thought leader on corporate portfolio management, speaking frequently to companies and research organizations including the CFO Executive Board, Beyond Budgeting Roundtable, Enterprise Portfolio Management Council, and Gartner, among others. He welcomes your feedback, insights, and comments and can be reached at Table of Contents About the Web Site xiii Foreword xv Preface xvii Acknowledgments xxv Chapter 1 Overview of Corporate Portfolio Management 1 Why Is CPM Important? 3 Framework for CPM Success 4 What Should Be Considered an Investment? 11 Mismanaging Your Corporate Investment Portfolio: The Seven (and a Half) Deadly Sins 15 Chapter 2 Bringing CPM to Your Organization 29 Four-Step Roadmap for CPM Success 30 Techniques and Tools to Optimize Your Corporate Portfolio 79 Chapter 3 Applying CPM to Functional Areas within the Organization 91 Information Technology 91 Innovation/Research and Development 95 Marketing/Advertising and Promotion 101 Capital Budgeting and Capital Expenditure 104 Sales Force 108 Chapter 4 Case Studies 111 American Express 114 TransUnion 134 Hewlett-Packard 139 Cisco Systems 147 State of Oregon Department of Human Services 159 Appendix Useful Tools, Frameworks, and Practices to Enable CPM 171 Personnel Survey: Understanding Current Company Practices and Attitudes Toward CPM 171 HPs Strategic Financial Analysis Curriculum Outline 180 Useful Information (Diagrams, Exhibits, and Text) for Building Your CPM Business Case 183 Index 187 Review "Optimizing Corporate Portfolio Management is a refreshing treatise of an age-old problem?how to allocate the resources across the firm. It makes a very coherent argument for aligning the allocation decisions across financial, strategic and risk objectives. The reader is guaranteed to be given a fresh look and a broader perspective on how to tackle this very challenging organization. A must read at the top of the organization!!!" ?David J. Reibstein Professor of Marketing, The Wharton School-University of Pennsylvania "Finally a book that delivers against an ambitious corporate portfolio management premise. A compelling solution backed by an unparalleled framework, pragmatic implementation steps and case studies. A must have for all organizational leaders trying to maximize the value of their corporate investments." ?San Retna Chair, Enterprise Portfolio Management Council Principal, TransformAction "Pragmatic and full of real-life examples...a must-read for anyone involved with or practicing portfolio management." ?Piyush Sanghani Director, Portfolio Management, Trans Union LLC "This book will be very helpful to any executive who wants to improve their organizations resource allocation processes and make smarter investment decisions. Sanwal writes with the perspective of someone who has been in the trenches and provides clear guidance on the realities of implementing rigorous processes in the real world." ?Don N. Kleinmuntz, PhD Research Professor of Policy and Management, University of Southern California Executive Vice President and CFO, Strata Decision Technology, LLC "Progressive thinking on a staid business problem. A well-thought, useful framework for corporate investment managers everywhere?the professed mountain is not insurmountable." ?Ronald D. Balzan Vice President - Business Analysis & Treasurer, AIG Consumer Finance Group, Inc. "Allocating capital to new projects and opportunities has a greater effect on strategy than perhaps any other process in an organization. And still, it remains one of the least understood processes in management. Anand Sanwals in-depth examination surfaces insights on how to link capital allocation to strategic planning. His book provides not only a detailed description of the complexities of the problem, but practitioner oriented advice for what to do about it." ?Clark Gilbert Former Harvard Business School Professor and Co-author of From Resource Allocation to Strategy "Anand Sanwals new book does a great job of developing and explaining new approaches to portfolio management. I especially value the emphasis on the need for good metrics to close the learning loop on portfolio decisions." ?Paul Farris Landmark Communications Professor of Business Administration, Darden School, University of Virginia "Portfolio Management was one of the breakthroughs of modern finance and its application to the Corporations activities shows much promise?however today it is much more art than science. Anand Sanwals book is a significant contribution to turning CPM into a science." ?Martin Curley Senior Principal Engineer and Global Director IT Innovation and Research, Intel Corporation "Optimizing Corporate Portfolio Management articulates a discipline and strategy that will significantly benefit large?and middle-market companies alike. Anand Sanwal avoids simplistic one size fits all approaches which have become commonplace in discussions of portfolio management to deliver keen, no-nonsense insights that will strengthen your organization." ?Rajesh Shah Executive Vice President, MS International, Inc. "This is a must read for executives, managers, and staff; and beginners as well as seasoned practitioners of portfolio management. Portfolio management is not about IT. It is about the business-of-the-business; organizational efficiency, effectiveness, and investment, resource and operational optimization and differentiation. Anand demonstrates a gifted talent to clearly and succinctly articulate why portfolio management is both so difficult and yet so simplistic. Read it, understand it, embrace the journey?the challenges, the opportunities, the value, the benefits." ?Dennis E. Wells,Information Services Policy and Planning Manager, Oregon Department of Human Services "Regardless of a companys size, it is very critical to have a compass for investment decisions especially in uncertain business environments. With data driven corporate portfolio management, I am able to lead my company in the right direction in a more effective and efficient way." ?Toshi Sakuma CEO Sakuma International S.A. "Thorough, to the point and extremely pragmatic, Anand Sanwal has provided an excellent case and strategy for moving away from currently anemic methods of corporate and strategic planning. He provides a clear framework to help organizations align investments with strategic, financial and risk objectives ultimately enabling them to realize the power of corporate portfolio management." ?Guhan Swaminathan Co-Founder and Managing Director Virgo Capital "Corporate portfolio management does not have to be a mystery. And it certainly should become a practical guide to putting limited resources to work on the most strategically beneficial work. Anands approach to enterprise portfolio management is direct, practical, and focused, and is based on proven practices that I have implemented in organizations of all sizes worldwide." ?Ernie Nielsen Managing Director-Enterprise Project Management and Masters Professor of Project Management-Marriott School of Business, Brigham Young University "This new book points the way to new methods for transforming your organization through better processes and optimizing portfolio management. Leading edge companies moving beyond budgeting can use it to learn how continuous planning can lead to higher returns." ?By Steve Player Program Director, Beyond Budgeting Round Table (BBRT), North America Long Description Praise for Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy "Companies today spend more and more time micro-optimizing individual investments while broad portfolio trade-offs go neglected. Optimizing Corporate Portfolio Management attacks this intractable problem, providing solutions for companies interested in breaking down organizational barriers to unleash growth." Jeffrey Merrihue, CEO, Accenture Marketing Sciences "Anand Sanwal has brilliantly articulated the essence of corporate portfolio optimization and skillfully spelled out the pitfalls and difficulties in achieving it. But his greatest achievement is in leading the charge to a rare state of conscious portfolio management competence on an enterprise-wide basis in a large, complex, and highly successful multinational organization, American Express. A must-read for CEOs and CFOs who truly want to create shareholder value on a sustained basis." Michael Menke, Chief Portfolio Advocate and Business Strategist, Hewlett-Packard "Portfolio management is the holy grail of resource allocation but very few companies have been able to reach it. Anand Sanwal has done a superb job of creating a practical, step-by-step guide for implementing portfolio management techniques in all resource allocation decisions, including operating expenses. Most compelling is the books focus on changing managers behavior, not just changing processes." Eisha Tierney Armstrong, Managing Director, CFO Executive Board "What is more important to an organization than effective resource allocation? The trick is to remove the emotion and focus on what can be measured . . . not easy to do, but this book shows you how." Alan Gallo, Senior Vice President, Corporate Planning & Analysis, American Express Company "Of the Seven Deadly Sins described by Anand Sanwal, my favorite for derailing corporate portfolio management is Decibel vs. Data-Driven Decision Making. Those who avoid the sins and who adopt the many virtues Anand explains will realize far greater benefits from their IT and other corporate investments." Matt Light, Research Director, Gartner Inc. "Insightful and to the point, Sanwal clearly highlights one of the greatest challenges facing large businesses in todays dynamic market environment. Any company that struggles with allocating investment resources now has a viable prescription for bringing order to the potential chaos of portfolio management." Satya Patel, Senior Product Manager, Google, Inc. Review Text "Optimizing Corporate Portfolio Management is a refreshing treatise of an age-old problem?how to allocate the resources across the firm.Â It makes a very coherent argument for aligning the allocation decisions across financial, strategic and risk objectives.Â The reader is guaranteed to be given a fresh look and a broader perspective on how to tackle this very challenging organization.Â A must read at the top of the organization!!!" ?David J. Reibstein Professor of Marketing, The Wharton School-University of Pennsylvania "Finally a book that delivers against an ambitious corporate portfolio management premise. A compelling solution backed by an unparalleled framework, pragmatic implementation steps and case studies. A must have for all organizational leaders trying to maximize the value of their corporate investments." ?San Retna Chair, Enterprise Portfolio Management Council Principal, TransformAction "Pragmatic and full of real-life examples...a must-read for anyone involved with or practicing portfolio management." ?Piyush Sanghani Director, Portfolio Management, Trans Union LLC "This book will be very helpful to any executive who wants to improve their organizations resource allocation processes and make smarter investment decisions. Sanwal writes with the perspective of someone who has been in the trenches and provides clear guidance on the realities of implementing rigorous processes in the real world." ?Don N. Kleinmuntz, PhD Research Professor of Policy and Management, University of Southern California Executive Vice President and CFO, Strata Decision Technology, LLC "Progressive thinking on a staid business problem. A well-thought, useful framework for corporate investment managers everywhere?the professed mountain is not insurmountable." ?Ronald D. Balzan Vice President - Business Analysis & Treasurer, AIG Consumer Finance Group, Inc. "Allocating capital to new projects and opportunities has a greater effect on strategy than perhaps any other process in an organization. And still, it remains one of the least understood processes in management. Anand Sanwals in-depth examination surfaces insights on how to link capital allocation to strategic planning. His book provides not only a detailed description of the complexities of the problem, but practitioner oriented advice for what to do about it." ?Clark Gilbert Former Harvard Business School Professor and Co-author of From Resource Allocation to Strategy "Anand Sanwals new book does a great job of developing and explaining new approaches to portfolio management. I especially value the emphasis on the need for good metrics to close the learning loop on portfolio decisions." ?Paul Farris Landmark Communications Professor of Business Administration, Darden School, University of Virginia "Portfolio Management was one of the breakthroughs of modern finance and its application to the Corporations activities shows much promise?however today it is much more art than science. Anand Sanwals book is a significant contribution to turning CPM into a science." ?Martin Curley Senior Principal Engineer and Global Director IT Innovation and Research, Intel Corporation "Optimizing Corporate Portfolio Management articulates a discipline and strategy that will significantly benefit large?and middle-market companies alike. Anand Sanwal avoids simplistic one size fits all approaches which have become commonplace in discussions of portfolio management to deliver keen, no-nonsense insights that will strengthen your organization." ?Rajesh Shah Executive Vice President, MS International, Inc. "This is a must read for executives, managers, and staff; and beginners as well as seasoned practitioners of portfolio management. Portfolio management is not about IT. It is about the business-of-the-business; organizational efficiency, effectiveness, and investment, resource and operational optimization and differentiation. Anand demonstrates a gifted talent to clearly and succinctly articulate why portfolio management is both so difficult and yet so simplistic. Read it, understand it, embrace the journey?the challenges, the opportunities, the value, the benefits." ?Dennis E. Wells,Information Services Policy and Planning Manager, Oregon Department of Human Services "Regardless of a companys size, it is very critical to have a compass for investment decisions especially in uncertain business environments. With data driven corporate portfolio management, I am able to lead my company in the right direction in a more effective and efficient way." ?Toshi Sakuma CEO Sakuma International S.A. "Thorough, to the point and extremely pragmatic, Anand Sanwal has provided an excellent case and strategy for moving away from currently anemic methods of corporate and strategic planning. He provides a clear framework to help organizations align investments with strategic, financial and risk objectives ultimately enabling them to realize the power of corporate portfolio management." ?Guhan Swaminathan Co-Founder and Managing Director Virgo Capital "Corporate portfolio management does not have to be a mystery. And it certainly should become a practical guide to putting limited resources to work on the most strategically beneficial work. Anands approach to enterprise portfolio management is direct, practical, and focused, and is based on proven practices that I have implemented in organizations of all sizes worldwide." ?Ernie Nielsen Managing Director-Enterprise Project Management and Masters Professor of Project Management-Marriott School of Business, Brigham Young University "This new book points the way to new methods for transforming your organization through better processes and optimizing portfolio management. Leading edge companies moving beyond budgeting can use it to learn how continuous planning can lead to higher returns." ?By Steve Player Program Director, Beyond Budgeting Round Table (BBRT), North America Feature Addresses the issue of managing corporate resources such as money, time, people, and information in a step-by-step fashion. Companion website will include software application that can used to manage a companys resources allocations. The website will also contains forms and checklists. Details ISBN0470126884 Short Title OPTIMIZING CORPORATE PORTFOLIO Language English ISBN-10 0470126884 ISBN-13 9780470126882 Media Book Format Hardcover DEWEY 658.152 Year 2007 Subtitle Aligning Investment Proposals with Organizational Strategy Edition 1st DOI 10.1604/9780470126882 UK Release Date 2007-05-18 AU Release Date 2007-05-18 NZ Release Date 2007-05-18 US Release Date 2007-05-18 Author Anand Sanwal Pages 224 Publisher John Wiley & Sons Inc Publication Date 2007-05-18 Imprint John Wiley & Sons Inc Place of Publication New York Country of Publication United States Illustrations Exhibits: 24 B&W, 0 Color Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. 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