Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Persuasion: Messages, Receivers, And ContextsISBN13:9780742536746ISBN10:0742536742Author:Rogers, William (Author)Description:Persuasion: Messages, Receivers, And Contexts Covers Key Topics--Such As Ethics And Deception, Audience Analysis, Nonverbal Communication, And Culture--And Shows Students How To Develop Critical Skills As Senders And Receivers Of Persuasive Messages The Text Presents Contemporary Research In An Accessible And Engaging Format For Students, While Also Encouraging Them To Apply Persuasion Principles And Theories To Real-World Case Studies Like Campaigns And News Coverage Students Are Also Guided To Develop Skills In Public Speaking, Debate, Courtroom Communication, Interpersonal Communication, And More Persuasion Features Extended Discussions Of Propaganda, Political Persuasion, Advertising, And Senderreceiver Skills Development The Text Covers Research Findings On Persuasive Effects And Theories Including Theories Of Behavior And Behavioral Intention, Consistency, Elaboration Likelihood, Dramatism, Classical Rhetoric, Visual Rhetoric, And Mass Communication Filled With Practical Guidelines For Creating And Analyzing Persuasive Messages, Persuasion Is An Ideal Primary Text For Courses In Persuasion, Persuasion And Propaganda, And Persuasion And Rhetoric Binding:Paperback, PaperbackPublisher:ROWMAN & LITTLEFIELDPublication Date:2006-10-12Weight:1.67 lbsDimensions:0.93'' H x 9.29'' L x 7.47'' WNumber of Pages:409Language:English
Price: 99.43 USD
Location: USA
End Time: 2024-12-02T17:28:03.000Z
Shipping Cost: 0 USD
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
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Number of Pages: 432 Pages
Publication Name: Persuasion : Messages, Receivers, and Contexts
Language: English
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication Year: 2006
Item Height: 0.9 in
Subject: Media Studies, General, Rhetoric, Propaganda
Type: Textbook
Item Weight: 26.5 Oz
Author: William Rogers
Item Length: 9.4 in
Subject Area: Political Science, Social Science, Language Arts & Disciplines, Psychology
Item Width: 7.6 in
Format: Perfect
