Persuasive Business Proposals: Writing to Win More Customers, Clients, and

Description: Persuasive Business Proposals: Writing to Win More Customers, Clients, and Description: Product Description Writing a winning proposal is vital to getting a ‘yes’ on your next bid. That’s why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs. In Persuasive Business Proposals, he shares the same insights with readers--teaching them what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You’ll learn how to attract prospects’ attention and speak to their needs; ask essential questions for qualifying opportunities; “power up” cover letters and executive summaries; overcome “value paranoia”; incorporate proof into a proposal; and write winning renewal people find proposal writing to be tedious and time-consuming--and their documents show it. But proposal wiring is about a lot more than ticking off boxes on a list of clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business. Review "…offers powerful methods for crafting compelling messages and winning proposals that speak to your prospects' needs and establish your firm's strategic value." --New Equipment Digest Book Description Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs—few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of Persuasive Business Proposals. This classic guide explains how to craft compelling messages and powerful proposals that attract prospects’ attention and speak to their needs. The new edition includes more valuable information than ever before, including: • Essential questions for qualifying opportunities • Ways to “power up” cover letters and executive summaries • Advice for overcoming “value paranoia” • Guidelines for incorporating proof into a proposal • Tips for winning renewal contracts. Most people find proposal writing to be tedious and time-consuming—and their documents show it. With clear instructions as well as before-and-after samples, Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business. From the Back Cover Writing effective proposals is a vital skill for winning business in today’s economy. Now in a revised third edition packed with up-to-the-minute information and strategies, Persuasive Business Proposals provides you with powerful methods for crafting compelling messages and winning proposals that speak to your prospects’ needs and establish your firm’s strategic value. With clear instructions as well as before-and-after samples, this classic, bestselling guide shows you how to: • Organize your content in the most persuasive way possible. • Develop and deliver individually tailored, client-focused messages every time. • Structure letters and formal proposals to present a winning value proposition that positions your firm as the ideal solution to clients’ needs. • Follow up your proposal submission, analyze the client’s decision, and incorporate lessons learned to take better advantage of future opportunities. Taking you step-by-step through a highly effective process for writing the kind of customized packages that capture new business, the third edition includes all-new ways to “power up” cover letters and executive summaries; advice for overcoming “value paranoia” ; essential questions for qualifying opportunities; guidelines for incorporating proof into a proposal; tips for winning renewal contracts; and much more. You’ll learn how to boos Payment: We accept PayPal and all major credit cards. “Buy It Now” items require immediate purchase. Shipping: Most items ship within 1 business day of received payment. Shipping is free unless you upgrade your shipping speed at checkout. You will receive tracking information within 48 hours of shipment. Returns: If you need to return your purchase, please do so within 30 days of receiving your item. Please contact us for an RMA number. We will not accept returns without an RMA number.

Price: 18.79 USD

Location: Denver, Colorado

End Time: 2024-11-27T09:50:54.000Z

Shipping Cost: 0 USD