Description: Podcasting in a Platform Age explores the transition underway in podcasting by considering how the influx of legacy and new media interest in the medium is injecting professional and corporate logics into what had been largely an amateur media form. Many of the most high-profile podcasts today, however, are produced by highly-skilled media professionals, some of whom are employees of media corporations. Legacy radio and new media platform giants like Google, Apple, Amazon, and Spotify are also making big (and expensive) moves in the medium by acquiring content producers and hosting platforms. This book focuses on three major aspects of this transformation: formalization, professionalization, and monetization. Through a close read of online and press discourse, analysis of podcasts themselves, participant observations at podcast trade shows and conventions, and interviews with industry professionals and individual podcasters, John Sullivan outlines how the efforts of industry players to transform podcasting into a profitable medium are beginning to challenge the very definition of podcasting itself.
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Location: Matraville, NSW
End Time: 2025-01-04T01:37:15.000Z
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EAN: 9781501380693
UPC: 9781501380693
ISBN: 9781501380693
MPN: N/A
Number of Pages: 296 Pages
Language: English
Publication Name: Podcasting in a Platform Age : from an Amateur to a Professional Medium
Publisher: Bloomsbury Publishing
Item Height: 0.7 in
Publication Year: 2024
Subject: Radio / History & Criticism, Media Studies
Type: Textbook
Item Weight: 13.3 Oz
Subject Area: Performing Arts, Social Science
Author: John L. Sullivan
Item Length: 8.5 in
Item Width: 5.5 in
Series: Bloomsbury Podcast Studies
Format: Trade Paperback
