Description: Politicking and Emergent Media : US Presidential Elections of the 1890s, Hardcover by Musser, Charles, ISBN 0520292723, ISBN-13 9780520292727, Brand New, Free P&P in the UK Presidential campaigns of the twenty-first century were not the first to mobilize an array of new media forms in efforts to gain electoral victory. In Politicking and Emergent Media, distinguished historian Charles Musserlooks at four US presidential campaigns during the long 1890s (1888'1900) as Republicans and Democrats deployed a variety of media forms to promote their candidates and platforms. New York'the crucial swing state as well as the home of Wall Street, Tammany Hall, and prominent media industries'became the site of intense struggle as candidates argued over trade issues, currency standards, and a new overseas empire. If the city's leading daily newspapers were mostly Democratic as the decade began, Republicans eagerly exploited alternative media opportunities. Using the stereopticon (a modernized magic lantern), they developed the first campaign documentaries. Soon they were exploiting motion pictures, the phonograph, and telephone in surprising and often successful ways. Brimming with rich historical details, Musser's remarkable tale reveals the political forces driving the emergence of modern media.
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Book Title: Politicking and Emergent Media : US Presidential Elections of the
Number of Pages: 288 Pages
Publication Name: Politicking and Emergent Media: Us Presidential Elections of the 1890s
Language: English
Publisher: University of California Press
Item Height: 229 mm
Subject: Politics
Publication Year: 2016
Type: Textbook
Subject Area: Political Science
Author: Charles Musser
Item Width: 152 mm
Format: Hardcover
