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Location: Sparks, Nevada
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Book Title: Principles of Marketing
Publication Date: 2011-06-13
Edition Number: 14
Number of Pages: 744 Pages
Publication Name: Principles of Marketing
Language: English
Publisher: Prentice Hall PTR
Publication Year: 2011
Item Height: 1.1 in
Subject: Marketing / General
Item Weight: 55.6 Oz
Type: Textbook
Subject Area: Business & Economics
Item Length: 8.7 in
Author: Philip Kotler, Gary Armstrong
Item Width: 11.2 in
Format: Trade Paperback