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Publication Name: Pearson plc
Edition: 6
Book Title: Principles of Marketing
Language: English
Publisher: Prentice Hall PTR
Topic: Marketing / General
Publication Year: 1993
Genre: Business & Economics
Item Weight: 64.7 Oz
Author: Philip Kotler, Gary Armstrong
Item Length: 8.3 in
Book Series: Marketing Ser.
Item Width: 7.5 in
Format: Hardcover
