Description: Principles of Marketing is suitable for courses called Introduction to Marketing, Principles of Marketing, or similar titles taught at the undergraduate level in two- and four-year colleges and universities.Principles of Marketing is a thorough overview of marketing basics conveyed in a concise, user-friendly narrative. Its practical approach focuses on how marketing is actually done in today's world and highlights the role of marketing as the key source for company transformation in our consumer-oriented economy. As a result, this book features particularly strong coverage of digital marketing and social media compiled by two outstanding marketing scholars who are also accomplished practitioners and expert teachers.
Price: 39 USD
Location: Lincoln, Rhode Island
End Time: 2024-11-14T03:14:44.000Z
Shipping Cost: 6.13 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Publication Year: 2023
Type: Textbook
Format: Paperback
Publication Name: FlatWorld
Author: Tanner
Subject: Marketing
