Description: Promotional Culture and Convergence : Markets, Methods, Media, Paperback by Powell, Helen (EDT), ISBN 0415672805, ISBN-13 9780415672801, Like New Used, Free shipping in the US The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including: promotional culture’s primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in consumer behaviour and market conditions how industries are adapting in the age to attract both audiences and advertising revenue the evolving dialogues between 'new consumers’ and producers and promotional industries. Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema.
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Book Title: Promotional Culture and Convergence : Markets, Methods, Media
Number of Pages: 246 Pages
Language: English
Publication Name: Promotional Culture and Convergence : Markets, Methods, Media
Publisher: Routledge
Item Height: 0.6 in
Subject: Media Studies, E-Commerce / Internet Marketing
Publication Year: 2013
Item Weight: 13.6 Oz
Type: Textbook
Item Length: 9.1 in
Author: Helen Powell
Subject Area: Social Science, Business & Economics
Item Width: 6.1 in
Format: Trade Paperback
