PUBLISHERs WEEKLY Book Trade Magazine March 10 1975 Book Buyers Tom Wicker

Description: SEE BELOW for MORE MAGAZINES' Exclusive, detailed, guaranteed content description!* With all the great features of the day, this makes a great birthday gift, or anniversary present! Careful packaging, Fast shipping, and EVERYTHING is 100% GUARANTEED. TITLE: Publishers' Weekly Book Trade Journal Magazine [ Rare Literary magazine! See FULL contents below!] ISSUE DATE: MARCH 10, 1975 / VOL. 207 NO. 10 CONDITION: Standard sized magazine, Approx 8½" X 11". COMPLETE and in clean, VERY GOOD condition. (See photo) IN THIS ISSUE: [Use 'Control F' to search this page. MORE MAGAZINES' exclusive detailed content description is GUARANTEED accurate for THIS magazine. Editions are not always the same, even with the same title, cover and issue date.] This description copyright MOREMAGAZINES. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 COVER: BOOK BUYERS. MANY MANY ads for the latest books from all the publishers! INSIDE MENTION: A GREAT BOOK -- GONE WITH THE WIND -- Margaret Mitchell -- Advance word-of-mouth promotion on this novel has exceeded involume and enthusiasm anything in our past experience. It is now a certainty that, from the start, GONE WITH THE WIND will set new sales records and that it can be your chief profit maker this summer and for months to come. We urge every bookseller to participate in the extra profits offered by our special prepublication offer. Orders received up to June 30th will be billed at $2.75, thereafter at $3.00. And you may telegraph your order collect to THE MACMILLAN COMPANY, NEW YORK. The best-selling book of the Depression was indisputably ''Gone With the Wind." Its first mention in Publishers Weekly was in a list ad ("The Strongest List in Macmillan History") in PW's Spring Announcement issue, January 25, 1936; GWTW briefly led off a seven-page list of books; pub date was given as May 5; price, $2.50. The next ad mention was April 18, in a full page announcing that the novel was a Book-of-the-Month Club choice and would he postponed. Another ad, May 23, urged advance reading and offered a prepub discount. Finally, barely two weeks ahead of the new June 30 pub dale, this ad appeared, showing the publisher's awareness that a great story was catching on. For more on the book trade during the Depression, see page 28. PW INTERVIEWS: Tom Wicker. LETTERS. MEDIA. CALENDAR. THE WEEK. PEOPLE. How the Book Trade Survived the Depression by Chandler B. Grannis, with reminiscences by Michael Gross and Albert Leventhal. RIGHTS AND PERMISSIONS. TRADE NEWS. BOOKSELLING AND MARKETING. PW FORECASTS. Nonfiction. Children's Books. Fiction. WEEKLY EXCHANGE. ______ Use 'Control F' to search this page. * NOTE: OUR content description is GUARANTEED accurate for THIS magazine. Editions are not always the same, even with the same title, cover and issue date. This description copyright MOREMAGAZINES. 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Careful packaging, Fast shipping, and EVERYTHING is 100% GUARANTEED.

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