Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Rethinking Prestige Branding: Secrets Of The Ueber-BrandsISBN13:9780749470036ISBN10:0749470038Author:Schaefer, Wolfgang (Author), Kuehlwein, J. P. (Author)Description:Prestige Brand Experts Jp Kuehlwein And Wolfgang Schaefer Uncover The Formula For What Drives The Success Of Iconic Brands, Offering A Behind-The-Scenes Look Into Not Just The Practical Marketing Of Brands, But How Consumers Respond To Them Psychologically And Emotionally With Insights From Interviews With 50 Premium Brand Experts And Over 100 Case Studies From Companies Including Apple, Red Bull, Cirque Du Soleil, And Hermes, Rethinking Prestige Branding Will Fascinate The Marketing Professional Just As Much As Those Who Are Simply Curious About How Premium Brands Tick Binding:Paperback, PaperbackPublisher:Kogan PagePublication Date:2015-05-28Weight:0.85 lbsDimensions:0.57'' H x 9.21'' L x 6.14'' WNumber of Pages:272Language:English
Price: 41.81 USD
Location: USA
End Time: 2024-10-03T17:33:34.000Z
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Book Title: Rethinking Prestige Branding: Secrets Of The Ueber-Brands
Item Length: 9.2in
Item Height: 0.6in
Item Width: 6.1in
Author: J. P. Kuehlwein, Wolfgang Schäfer
Publication Name: Rethinking Prestige Branding : Secrets of the Ueber-Brands
Format: Trade Paperback
Language: English
Features: Revised
Publisher: Kogan Page, The Limited
Publication Year: 2015
Type: Not Available
Item Weight: 15.1 Oz
Number of Pages: 272 Pages
