Description: Rethinking Prestige Branding by Wolfgang Schaefer, JP Kuehlwein Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how theyre sold, but how consumers respond to them. Publisher Description What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Guccis approach to marketing have in common with Nespressos? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever advertise and seem to have none of the functional performance advantages conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights.Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of todays marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick. Author Biography Wolfgang Schaefer is CEO and Founder of zwoelf consulting, specialized in narrative brand strategies. Based in Berlin and NYC, he lectures at XU Exponential University Potsdam and other schools in Europe and the US. For the past 25 years as chief strategist he has worked with many of the worlds top marketers at LVMH, P&G, Miele, Swarovski, Coty and Unilever et al.JP Kuehlwein is the Founder of marketing consultancy Ueber-Brands. Hes also Adjunct Professor of Marketing at NYU Stern and Columbia Business School and leader of the Marketing Institute at The Conference Board think tank. Previously, he was Executive Vice President at Frederic Fekkai & Co as well as Brand Director and Director of Corporate Strategy at Procter & Gamble. Details ISBN 0749479221 ISBN-13 9780749479220 Title Rethinking Prestige Branding Author Wolfgang Schaefer, JP Kuehlwein Format Hardcover Year 2016 Pages 272 Publisher Kogan Page Ltd GE_Item_ID:161824974; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 100 USD
Location: Calgary, Alberta
End Time: 2025-01-12T02:26:33.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Format: Hardcover
Language: English
ISBN-13: 9780749479220
Author: Wolfgang Schaefer, JP Kuehlwein
Type: NA
Book Title: Rethinking Prestige Branding
Publication Name: NA
