Scientific Advertising

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Scientific AdvertisingISBN13:9781603866361ISBN10:1603866361Author:Hopkins, Claude (Author)Description:This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art In Advertising - Things Too Costly - Information - Strategy - Use Of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business Binding:Paperback, PaperbackPublisher:Merchant BooksPublication Date:2014-02-12Weight:0.31 lbsDimensions:0.21'' H x 9.02'' L x 5.98'' WNumber of Pages:88Language:English

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Location: USA

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Book Title: Scientific Advertising

Item Length: 9in.

Item Height: 0.2in.

Item Width: 6in.

Author: Claude Hopkins

Format: Trade Paperback

Language: English

Topic: Consumer Behavior, Advertising & Promotion, Marketing / Research

Publisher: Rough Draft Printing

Publication Year: 2014

Genre: Business & Economics

Item Weight: 5 oz

Number of Pages: 88 Pages