Description: Selling to the Affluent : The Professional's Guide to Closing the Sales That Count, Paperback by Stanley, Thomas J., ISBN 0070610495, ISBN-13 9780070610491, Brand New, Free shipping in the US In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot buttons" of the affluent, and sell to extremely successful provides insights into different affluent groups including:Business ownersSales professionalsWomenAsian AmericansRetired millionaires Stanley also discusses how to sell both tangible products, such as luxury cars and real estate, as well as intangibles, such as financial services. Selling to the Affluent is the most authoritative and comprehensive guide available for selling products and services to the affluent market.
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Book Title: Selling to the Affluent
Number of Pages: 496 Pages
Language: English
Publisher: Mcgraw-Hill Education
Item Height: 1.2 in
Publication Year: 1997
Topic: Sales & Selling / General, Advertising & Promotion
Illustrator: Yes
Genre: Business & Economics
Item Weight: 23.1 Oz
Author: Thomas J. Stanley
Item Length: 8.9 in
Item Width: 6 in
Format: Trade Paperback
