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Release Year: 2012
Book Title: Services Marketing (6th Edition)
Number of Pages: 672 Pages
Language: English
Publication Name: Services Marketing
Publisher: Mcgraw-Hill Education
Subject: Industries / Service, Marketing / General, Customer Relations
Publication Year: 2012
Item Height: 1.2 in
Type: Textbook
Item Weight: 49.7 Oz
Item Length: 10.2 in
Subject Area: Business & Economics
Author: Mary Jo Bitner, Valarie A. Zeithaml, Dwayne D. Gremler
Item Width: 8.5 in
Format: Hardcover