Services Marketing by Mary Jo Bitner, Valarie A. Zeithaml and Dwayne D. Gremler

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Subject: Marketing

Item Length: 10.2in.

Item Height: 1.2in.

Item Width: 8.5in.

Author: Dwayne D. Gremler, Mary Jo Bitner, Valarie A. Zeithaml

Publication Name: Services Marketing

Format: Hardcover

Language: English

Publisher: McGraw-Hill

Publication Year: 2012

Type: Textbook

Item Weight: 49.7 Oz

Number of Pages: 672 Pages