Description: Further DetailsTitle: Digital Marketing StrategyCondition: NewSubtitle: An Integrated Approach to Online MarketingISBN-10: 1398605972EAN: 9781398605978ISBN: 9781398605978Publisher: Kogan Page LtdFormat: PaperbackRelease Date: 05/03/2022Description: Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.Language: EnglishCountry/Region of Manufacture: GBItem Height: 234mmItem Length: 157mmItem Width: 22mmItem Weight: 625gAuthor: Simon KingsnorthGenre: Business & FinanceRelease Year: 2022 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Digital Marketing Strategy
Title: Digital Marketing Strategy
Subtitle: An Integrated Approach to Online Marketing
ISBN-10: 1398605972
EAN: 9781398605978
ISBN: 9781398605978
Release Date: 05/03/2022
Release Year: 2022
Country/Region of Manufacture: GB
Genre: Business & Finance
Number of Pages: 416 Pages
Publication Name: Digital Marketing Strategy : an Integrated Approach to Online Marketing
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2022
Subject: Marketing / General, E-Commerce / Internet Marketing, Commerce
Item Height: 0.9 in
Type: Textbook
Item Weight: 22.1 Oz
Item Length: 9.2 in
Subject Area: Business & Economics
Author: Simon Kingsnorth
Item Width: 6.2 in
Format: Trade Paperback
