Statistics in Market Research by Chuck Chakrapani (English) Paperback Book

Description: Statistics in Market Research by Chuck Chakrapani Offering a comprehensive overview of statistics in market research Statistics in Market Research details the various ways that statistical analyses can be applied to real-world questions that arise in the field of marketing. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Offering a comprehensive overview of statistics in market research Statistics in Market Research details the various ways that statistical analyses can be applied to real-world questions that arise in the field of marketing. This overview provides those in the field with the basic information theyll need to solve marketing problems and can be applied to promotion, branding, advertising, segmenting, sales forecasting, and a host of other marketing issues. The book covers an overview of the use of statistics in marketing and then moves on to specific topics, including interdependence techniques, dependence techniques, and more advanced statistics techniques. Taken together, the reader is provided with an excellent learning tool and resource for future problem solving. Author Biography Chuck Chakrapani is a research methodologist, educator, author, expert witness, and magazine and journal editor. Table of Contents 1. Statistics and marketing. 2. Factor analysis. 3. Correspondence analysis. 4. Cluster analysis. 5. Multiple regression analysis. 6. Discriminant analysis. 7. Conjoint analysis. 8. Path analysis and structural equation models. 9. Data mining. Details ISBN0470689374 Short Title STATISTICS IN MARKET RESEARCH Language English ISBN-10 0470689374 ISBN-13 9780470689370 Media Book Format Paperback Author Chuck Chakrapani Illustrations Illustrations Replaces 9780340763971 Edition 2nd Pages 234 Country of Publication United States DEWEY 519.535024658 UK Release Date 2004-01-30 AU Release Date 2009-12-01 NZ Release Date 2009-12-01 Publisher John Wiley & Sons Inc Year 2004 Publication Date 2004-01-30 Imprint John Wiley & Sons Inc Place of Publication New York Audience Professional & Vocational US Release Date 2004-01-30 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:102470767;

Price: 110.94 AUD

Location: Melbourne

End Time: 2024-12-22T06:03:55.000Z

Shipping Cost: 9.86 AUD