Description: Strategic Alliances & Marketing Partnerships : Gaining Competitive Advantage Through Collaboration and Partnering, Hardcover by Gibbs, Richard; Humphries, Andrew, ISBN 0749454849, ISBN-13 9780749454845, Like New Used, Free shipping in the US Consultants Gibbs and Humphries offer insight on how marketing partnerships function, whether the nature of the relationship is outsourcing, strategic alliances, or co-manufacturing. They identify and describe eight distinctive types of marketing partnerships within the framework of economic and marketing perspectives, and offer strategies for improving the quality of these partnerships. Principles are demonstrated in case studies from global organizations such as Wal- Mart and Toyota. Gibbs holds a PhD from the University of Gloucestershire and an MBA from Henley Management College. Humphries holds a PhD from Cranfield School of Management and an MBA from the Open University. Annotation ©2009 Book News, Inc., Portland, OR ()
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Restocking Fee: No
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Book Title: Strategic Alliances & Marketing Partnerships : Gaining Competitiv
Number of Pages: 256 Pages
Publication Name: Strategic Alliances and Marketing Partnerships : Gaining Competitive Advantage Through Collaboration and Partnering
Language: English
Publisher: Kogan Page, The Limited
Subject: Marketing / General, Strategic Planning
Publication Year: 2009
Item Height: 0.7 in
Type: Textbook
Item Weight: 20.1 Oz
Subject Area: Business & Economics
Author: Andrew Humphries, Richard Gibbs
Item Length: 9.2 in
Item Width: 6.1 in
Format: Hardcover
