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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Description: Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Kevin Lane Keller Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less

Price: 4.6 USD

Location: Aurora, Illinois

End Time: 2024-12-06T20:36:30.000Z

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Binding: Hardcover

Weight: 3 lbs

Product Group: Book

IsTextBook: Yes

Item Length: 8.3in.

Item Height: 1.5in.

Item Width: 10.4in.

Author: Kevin Lane Keller

Publication Name: Strategic Brand Management : Building, Measuring, and Managing Brand Equity

Format: Hardcover

Language: English

Features: Revised

Publisher: Prentice Hall PTR

Publication Year: 2007

Type: Not Available

Item Weight: 52.2 Oz

Number of Pages: 720 Pages

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