Strategic Intuition: The Creative Spark in Human Achievement by William Duggan (

Description: FREE SHIPPING UK WIDE Strategic Intuition by William Duggan Brain science tells us there are three kinds of intuition: ordinary, expert, and strategic. Ordinary intuition is just a feeling, a gut instinct. Expert intuition is snap judgments, when you instantly recognize something familiar, the way a tennis pro knows where the ball will go from the arc and speed of the opponents racket. (Malcolm Gladwell wrote about this kind of intuition in Blink.) The third kind, strategic intuition, is not a vague feeling, like ordinary intuition. Strategic intuition is a clear thought. And its not fast, like expert intuition. Its slow. That flash of insight you had last night might solve a problem thats been on your mind for a month. And it doesnt happen in familiar situations, like a tennis match. Strategic intuition works in new situations. Thats when you need it most. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description How "Aha!" really happens.When do you get your best ideas? You probably answer "At night," or "In the shower," or "Stuck in traffic." You get a flash of insight. Things come together in your mind. You connect the dots. You say to yourself, "Aha! I see what to do." Brain science now reveals how these flashes of insight happen. Its a special form of intuition. We call it strategic intuition, because it gives you an idea for action-a strategy. Brain science tells us there are three kinds of intuition: ordinary, expert, and strategic. Ordinary intuition is just a feeling, a gut instinct. Expert intuition is snap judgments, when you instantly recognize something familiar, the way a tennis pro knows where the ball will go from the arc and speed of the opponents racket. (Malcolm Gladwell wrote about this kind of intuition in Blink.) The third kind, strategic intuition, is not a vague feeling, like ordinary intuition. Strategic intuition is a clear thought. And its not fast, like expert intuition. Its slow. That flash of insight you had last night might solve a problem thats been on your mind for a month. And it doesnt happen in familiar situations, like a tennis match. Strategic intuition works in new situations. Thats when you need it most. Everyone knows you need creative thinking, or entrepreneurial thinking, or innovative thinking, or strategic thinking to succeed in the modern world. All these kinds of thinking happen through flashes of insight-strategic intuition. And now that we know how it works, you can learn to do it better. Thats what this book is about. Over the past ten years, William Duggan has conducted pioneering research on strategic intuition and for the past three years has taught a popular course at Columbia Business School on the subject. He now gives us this eye-opening book that shows how strategic intuition lies at the heart of great achievements throughout human history: the scientific and computer revolutions, womens suffrage, the civil rights movement, modern art, microfinance in poor countries, and more. Considering the achievements of people and organizations, from Bill Gates to Google, Copernicus to Martin Luther King, Picasso to Patton, youll never think the same way about strategy again.Three kinds of strategic ideas apply to human achievement:* Strategic analysis, where you study the situation you face* Strategic intuition, where you get a creative idea for what to do * Strategic planning, where you work out the details of how to do it.There is no shortage of books about strategic analysis and strategic planning. This new book by William Duggan is the first full treatment of strategic intuition. Its the missing piece of the strategy puzzle that makes essential reading for anyone interested in achieving more in any field of human endeavor. Notes This book will be the first to introduce formally, authoritatively, and convincingly the notion of strategic intuition. All strategic leaders can benefit immensely from it. -- Douglas C. Lovelace, Senior National Security Strategist William Duggans book is really on point. His work has enormous implications for the teaching of strategy. -- Glenn Hubbard, Dean, Columbia Business School Author Biography William Duggan is senior lecturer at Columbia Business School, where he teaches strategic intuition in graduate and executive courses. He has given talks and workshops on strategic intuition to thousands of executives from companies in countries around the world. His most recent book is Creative Strategy: A Guide for Innovation, a sequel to Strategic Intuition. Table of Contents Preface 1. Flash Vs. Blink: An Introduction to Strategic Intuition 2. Revolution on Earth: Flashers of Insight in Scientific Discovery 3. Two Halves of a Brain: Intelligent Memory in Neuroscience 4. Lieutenant M Saves Your Life: Expert Intuition in Action 5. The Corsican Conquers Europe: Coup dOeil in Classical Military Strategy 6. Warrior Buddha: The Path to Beginners Mind 7. Gates and the Google Guys: Strategic Innovation in Business 8. Mouse, Minister and Moneylender: The Art of What Works in Social Enterprise 9. Picasso Dines with an African Sculpture: Creative Combination in the Profession 10. Do We Do Dewey? Teaching Strategic Intuition 11. Kennedy Shoots for the Moon: Progress Through Opportunity Appendix: Strategic Intuition Online Review The best strategy book of the year. -- David Newkirk Strategy+Business A concise and entertaining treatise on human achievement. -- William Easterly Wall Street Journal This book might just change how you look at human thought and strategy, and influence how you organize yourself and your team strategically. -- Jack Covert 800-CEO-Read Promotional Three kinds of strategic ideas apply to human achievement: strategic analysis, where you study the situation you face; strategic intuition, where you get a creative idea for what to do; and strategic planning, where you work out the details of how to do it. For more than a decade, William Duggan has conducted pioneering research on strategic intuition. He now gives us this eye-opening book that shows how strategic intuition lies at the heart of great achievements throughout human history: the scientific and computer revolutions, womens suffrage, the civil rights movement, modern art, microfinance in poor countries, and more. Considering the achievements of people and organizations, from Bill Gates to Google, Copernicus to Martin Luther King, Picasso to Patton, youll never think the same way about strategy again. Review Quote Whether the subject is art, science, or business, William Duggan takes us on a fascinating exploration into how the human brain connects experience and knowledge to create entirely new ideas in momentary flashes of insight. A definitely important read for anyone charged with bringing innovation to strategic leadership. Promotional "Headline" Three kinds of strategic ideas apply to human achievement: strategic analysis, where you study the situation you face; strategic intuition, where you get a creative idea for what to do; and strategic planning, where you work out the details of how to do it. For more than a decade, William Duggan has conducted pioneering research on strategic intuition. He now gives us this eye-opening book that shows how strategic intuition lies at the heart of great achievements throughout human history: the scientific and computer revolutions, womens suffrage, the civil rights movement, modern art, microfinance in poor countries, and more. Considering the achievements of people and organizations, from Bill Gates to Google, Copernicus to Martin Luther King, Picasso to Patton, youll never think the same way about strategy again. Excerpt from Book View in >pdf format Chapter 1: Flash versus Blink: An Introduction to Strategic Intuition Its an open secret that good ideas come to you as flashes of insight, often when you dont expect them. Its probably happened to you--in the shower, or stepping onto a train, or stuck in traffic, falling asleep, swimming, or brushing your teeth in the morning. Suddenly it hits you. It all comes together in your mind. You connect the dots. It can be one big "Aha!" or a series of smaller ones that together show you the way ahead. The fog clears and you see what to do. It seems so obvious. A moment before you had no idea. Now you do. If this kind of flash of insight has ever happened to you, youre in very good company. It is the key element in some of the greatest achievements in human history: how Bill Gates founded Microsoft, how Picasso found his style, how the civil rights movement finally succeeded, how the Google guys conquered the Internet, how Napoleon conquered Europe, and so on through the ages. Its how innovators get their innovations, how artists get their creative ideas, how visionaries get their vision, how scientists make their discoveries, and how good ideas of every kind arise in the human mind. In recent years neuroscience has made great strides in explaining how flashes of insight work. We find reference to flashes of insight as well in a variety of older fields that seek to explain how good ideas for action happen. They appear in Asian philosophy, classical military strategy, business strategy, the history of science, and the newer field of cognitive psychology. By pulling together these various sources, we are able to arrive at a modern discipline that puts flashes of insight at the center of a philosophy of action across all fields of human endeavor. I call this new discipline strategic intuition. It is very different from ordinary intuition, like vague hunches or gut instinct. Ordinary intuition is a form of emotion: feeling, not thinking. Strategic intuition is the opposite: its thinking, not feeling. A flash of insight cuts through the fog of your mind with a clear, shining thought. You might feel elated right after, but the thought itself is sharp in your mind. Thats why it excites you: at last you see clearly what to do. Strategic intuition is also different from snap judgments. These are technically expert intuition, a form of rapid thinking where you jump to a conclusion when you recognize something familiar. In Blink (2005), Malcolm Gladwell brought decades of research on expert intuition to the attention of a wide audience. This book attempts something similar for strategic intuition. Expert intuition is always fast, and it only works in familiar situations. Strategic intuition is always slow, and it works for new situations, which is when you need your best ideas. This difference is crucial, because expert intuition can be the enemy of strategic intuition. As you get better at your job, you recognize patterns that let you solve similar problems faster and faster. Thats expert intuition at work. In new situations your brain takes much longer to make enough new connections to find a good answer. A flash of insight happens in only a moment, but it may take weeks for that moment to come. You cant rush it. But your expert intuition might see something familiar and make a snap judgment too soon. The discipline of strategic intuition requires you recognize when a situation is new and turn off your expert intuition. You must disconnect the old dots, to let new ones connect on their own. The term strategic intuition distinguishes this discipline from other forms of intuition and also places it firmly in the field of strategy. Classical texts on strategy from Asia give us our first rough sketches of how flashes of insight work, especially the Bhagavad Gita from India (400 B.C.), Sun Tzus The Art of War from China (450 B.C.), and Miyamoto Musashis Book of Five Rings from Japan (1645). These works apply Hindu, Tao, and Zen Buddhist philosophy to the problem of military strategy. The formal science of strategy begins with classical European military texts, especially On War by Carl von Clausewitz (1832), and here too flashes of insight reign. The European version of strategy spread from the military to business in the late nineteenth century and then to government, nonprofit agencies, and professions at large in the twentieth century. Wal-Mart has a strategy, your state department of health has a strategy, the Girl Scouts have a strategy, and so do doctors and lawyers and every other modern profession. But as strategic ideas spread from the military, flashes of insight were lost in translation. The leading ideas in strategy today leave them out completely. For example, in the 1980s Michael Porters competitive strategy became the reigning paradigm in business. It tells you how to analyze your own strategy in light of your industry and your competitors. But it does not tell you how to come up with a strategic idea: thats a creative step Porter leaves out. Strategic intuition, in contrast, puts the strategic idea itself at the center of strategy. That makes it the first major breakthrough in the field of strategy in over twenty years. The purpose of this book is to show how the discipline of strategic intuition works. In the first half of the book we study the theory of strategic intuition in its original forms: the history of science, neuroscience, cognitive psychology, European military strategy, and Asian philosophy. In the second half we learn how to apply strategic intuition in business, in social programs, in professions of all kinds, and in education. Along the way we overturn conventional wisdom about strategic planning, the scientific method, creativity, imagination, rational decision making, teamwork, leadership, innovation, brainstorming, and the divide between the "hard" and "soft" skills of science and art. The leading notions in all these arenas arose at a time before modern neuroscience was able to show how ideas really happen in the mind. They all preserve a distinction between two kinds of mental activity: rational thought and creative imagination. In that old model the only thing that brings the two sides together is teamwork, where youre rational and Im creative and together we can be both. But strategic intuition as a discipline combines both abilities in the same mind, through flashes of insight large and small. Understanding that can change to some degree how you plan and organize actions of every kind. Strategic intuition also puts active use of the human mind back at the center of human achievement. Flashes of insight lie at the heart of great achievements of all kind throughout history. But they usually hide in plain sight, because accounts of what happened typically leave them out. Instead, for example, you read that social, political, and economic forces were ripe for the rise of someone like Napoleon. Or you read that the circumstances and events of Napoleons childhood and early youth, combined with his innate character, gave him the personal traits that fueled his climb from corporal to emperor in just ten years. Instead of Napoleon we might plug in Bill Gates--or any other modern hero--and the message is still the same. Both these explanations of human achievement--external forces beyond your control and inner traits of character--give us little guidance for our own lives. Either the world around you will propel you to greatness, like Napoleon or Gates, or it wont. Theres nothing you can do about it. Or you are who you are and you cant change that, and nothing youve done so far shows that you have what it takes for greatness. External forces or inner traits have already sealed your fate. In contrast, strategic intuition shows how flashes of insight leap beyond the forces around you and who you are within them. The idea for action that a fl ash of insight gave to Napoleon or Gates was not the inevitable result of historical forces or of innate character or talent. The flash of insight fits your time and who you are--thats part of why its a good idea, not a bad one. But no one can predict what that fl ash of insight will be. The individual human mind always stands at the center of how great achievements happen. Although the discipline of strategic intuition rightly belongs in the field of strategy, it brings together elements from other disciplines as well. That is because it deals above all with concrete reality, not abstract theory. Scholarly fields arise as attempts by human beings to organize knowledge about the world in ways that other humans can understand. They are never full and true pictures of the world itself. Thats why Einstein drew on many fields for his theory of relativity, and Marie Curie won the Nobel Prize twice, in chemistry and physics. And so on through history, to Bill Gates, the Google guys, and beyond. Scholarly disciplines are excellent ways to organize knowledge, but dont mistake them for the real world. This book presents each discipline in turn, for what it can contribute to our understanding of strategic intuition. That makes the book eclectic in the extreme. The first half of the book covers five scholarly fields that help explain how flashes of insight work in theory: the history of science, neuroscience, cognitive psychology, military strategy, and Asian philosophy. The second half covers four fields that apply strategic intuition in practice: business, social enterprise, the professions, and education. In each case we see how flashes of insight apply to the methods for action that rule that field. In this way, strategic intuition becomes like a cottage you come upon in the middle of a forest. You move up close, look around the outside, and then pe Details ISBN0231142692 Author William Duggan Pages 176 Language English Year 2013 ISBN-10 0231142692 ISBN-13 9780231142694 Format Paperback Series Columbia Business School Publishing Imprint Columbia University Press Subtitle The Creative Spark in Human Achievement Place of Publication New York Country of Publication United States Short Title STRATEGIC INTUITION Media Book DEWEY 658.403 Affiliation Columbia University Translated from English UK Release Date 2013-06-04 AU Release Date 2013-06-04 NZ Release Date 2013-06-04 US Release Date 2013-06-04 Publisher Columbia University Press Publication Date 2013-06-04 Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! 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