Description: Technology Entrepreneurship : Bringing Innovation to the Marketplace, Paperback by Evers, Natasha; Cunningham, James; Hoholm, Thomas, ISBN 1352011174, ISBN-13 9781352011173, Brand New, Free shipping in the US
This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. Th provides students with comprehensive guidance on the specialized field of technopreneurship. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product.
This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science and computing technology programmes.
New to this edition:
-All chapters updated to reflect the evolution of theory and practice in the field
-New cases on entrepreneurship, growth and scaling
-Extended geographical coverage of case studies
-Entrepreneurial practices updated to include recent research
-Strategic context of business models, business growth and scaling, entrepreneurship, entrepreneurial marketing, organization design and crowdfunding developed and updated.
Price: 86.06 USD
Location: Jessup, Maryland
End Time: 2024-11-15T17:54:07.000Z
Shipping Cost: 0 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Book Title: Technology Entrepreneurship : Bringing Innovation to the Marketpl
Number of Pages: 448 Pages
Publication Name: Technology Entrepreneurship : Bringing Innovation to the Marketplace
Language: English
Publisher: Bloomsbury Publishing
Item Height: 0.9 in
Publication Year: 2020
Subject: Entrepreneurship, Economics / General, Production & Operations Management
Item Weight: 25 Oz
Type: Textbook
Subject Area: Business & Economics
Item Length: 9.6 in
Author: Natasha Evers, Thomas Hoholm, James Cunningham
Item Width: 6.7 in
Format: Trade Paperback
