Description: Telephone Survey Methods : Sampling, Selection, and Supervision, Paperback by Lavrakas, Paul J., ISBN 0803953070, ISBN-13 9780803953079, Brand New, Free P&P in the UK What quality control methods can be used most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialling? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this book offers researchers a guide to thinking about and executing telephone surveys from generating phone numbers to structuring the work of interviewers and supervisors. New to this edition are a focus on the total survey error concept, a comparison of CATI (computer-assisted telephone interviews) with PAPI (paper and pencil inventory) procedures, mixed-mode surveys and new telecommunication technologies. In addition, th covers such topics as h
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Book Title: Telephone Survey Methods : Sampling, Selection, and Supervision
Number of Pages: 192 Pages
Language: English
Publication Name: Telephone Survey Methods: Sampling, Selection, and Supervision
Publisher: SAGE Publications INC International Concepts
Publication Year: 1993
Item Height: 215 mm
Item Weight: 280 g
Type: Textbook
Author: Paul J. Lavrakas
Subject Area: Social Research
Series: Applied Social Research Methods
Item Width: 139 mm
Format: Paperback
