Description: Telephone Surveys in Europe Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Research and Practice Author(s): Sabine Hader, Michael Hader, Mike Kuhne Format: Paperback Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, Germany Imprint: Springer-Verlag Berlin and Heidelberg GmbH & Co. K ISBN-13: 9783642445194, 978-3642445194 Synopsis The first part of this book deals with the coverage of landline and mobile phones in Europe. It presents an overview of the coverage and the use of phones as well as the resulting strategies for telephone surveys. The second part addresses the challenge of so-called "mobile-only" households for survey research. Numerous statisticians present new sampling strategies like dual frame designs and findings of current projects. In dual frame designs, respondents are contacted both via mobile phone and landline. The third part focuses on the usage of mobile phones in the general population, while the fourth part of examines if different modes of data collection (mobile vs. landline) have an impact on the response quality. The last part analyses the first chapter and offers suggestions and advice on how to conduct surveys and polls, in both academic and market research.
Price: 103.96 GBP
Location: Aldershot
End Time: 2024-12-12T09:29:31.000Z
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Book Title: Telephone Surveys in Europe
Number of Pages: 326 Pages
Publication Name: Telephone Surveys in Europe: Research and Practice
Language: English
Publisher: Springer-Verlag Berlin AND Heidelberg Gmbh & Co. KG
Item Height: 235 mm
Subject: Engineering & Technology, Sociology, Marketing
Publication Year: 2014
Type: Textbook
Item Weight: 522 g
Subject Area: Social Research
Author: Mike Kuhne, Michael Hader, Sabine Hader
Item Width: 155 mm
Format: Paperback
