The Brand Idea: Managing Nonprofit Brands with Integrity, Democracy, and: New

Description: New Hard cover

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Book Title: The Brand Idea: Managing Nonprofit Brands with Integrity, Democra

Publication Date: 2013-11-18

Pages: 240

Number of Pages: 240 Pages

Publication Name: Brand Idea : Managing Nonprofit Brands with Integrity, Democracy, and Affinity

Language: English

Publisher: Wiley & Sons, Incorporated, John

Publication Year: 2013

Item Height: 1.1 in

Subject: Marketing / General, Nonprofit Organizations & Charities / Management & Leadership, Nonprofit Organizations & Charities / General

Item Weight: 16 Oz

Type: Textbook

Item Length: 9 in

Subject Area: Business & Economics

Author: Nathalie Laidler-Kylander, Julia Shepard Stenzel

Item Width: 6.1 in

Format: Hardcover