The Brussels Effect: How the European Union Rules the World by Anu Bradford (Eng

Description: The Brussels Effect by Anu Bradford The Brussels Effect offers a novel account of the EU by challenging the view that it is a declining world power. Anu Bradford explains how the EU exerts global influence through its ability to unilaterally regulate the global marketplace without the need to engage in neither international cooperation nor coercion. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description For many observers, the European Union is mired in a deep crisis. Between sluggish growth; political turmoil following a decade of austerity politics; Brexit; and the rise of Asian influence, the EU is seen as a declining power on the world stage.Columbia Law professor Anu Bradford argues the opposite in her important new book The Brussels Effect: the EU remains an influential superpower that shapes the world in its image. Bypromulgating regulations that shape the international business environment, elevating standards worldwide, and leading to a notable Europeanization of many important aspects of global commerce, the EU has managed toshape policy in areas such as data privacy, consumer health and safety, environmental protection, antitrust, and online hate speech. And in contrast to how superpowers wield their global influence, the Brussels Effect - a phrase first coined by Bradford in 2012- absolves the EU from playing a direct role in imposing standards, as market forces alone are often sufficient as multinational companies voluntarily extend the EU rule to govern their global operations. TheBrussels Effect shows how the EU has acquired such power, why multinational companies use EU standards as global standards, and why the EUs role as the worlds regulator is likely to outlive its gradualeconomic decline, extending the EUs influence long into the future. Author Biography Anu Bradford is the Henry L. Moses Professor of Law and International Organization at Columbia Law School. She is also a director for the European Legal Studies Center and a senior scholar at the Jerome A. Chazen Institute for Global Business. Her research and teaching focus on European Union law, international trade law, and comparative and international antitrust law. Before joining the Law School faculty in 2012, she was an assistantprofessor at the University of Chicago Law School. Table of Contents Introduction: The Brussels EffectPreface to Part One: TheoryChapter 1. How the EU Became a Global Regulatory PowerChapter 2. The Brussels EffectChapter 3. The Brussels Effect in ContextPreface to Part Two: Case StudiesChapter 4. Market CompetitionChapter 5. Digital EconomyChapter 6. Consumer Health and SafetyChapter 7. EnvironmentPreface to Part Three: AssessmentChapter 8. Is the Brussels Effect Beneficial?Chapter 9. The Future of the Brussels Effect Review Listed as one of the Best Books of 2020 by Foreign Affairs"This may well be the single most important book on Europes influence to appear in a decade." -- Andrew Moravcsik, Foreign Affairs"Anu Bradford, a professor at Columbia University, originally coined the term "Brussel Effect" and has been studying it for several years. Her impressive book assembles evidence going back decades, tracing its development from the "Reach" chemicals regulation, developed in the early 2000s, to the digital age. ... What is incontrovertible is that the Brussels effect has dominated global economic regulation to an under-appreciated extent. This book will be thedefinitive reference guide for those wishing to understand." -- Alan Beattie, Financial Times"Developing her earlier work and, in turn, Vogels ground-breaking study of the "California Effect", Bradford argues brilliantlyDLwithout ignoring the external and internal challenges faced by the EUDLthe extent to which the "Brussels Effect" (i.e. the EUs unilateral power to regulate global markets) has operated in many foreign jurisdictions, including the US and China ... Bradfords tour de force is to combine a dense number of facts and information with avivid analysis." -- Julien Miéral, European Law Review"Anu Bradfords The Brussels Effect is essential reading for anyone interested in Europes place in the world. Decried as a powerless entity, vainly committed to multilateralism, Bradford shows how the EU has, in fact, turned unilateral regulatory measures into a source of global economic clout. A timely and powerful antidote to prevailing euro-pessimism." -- Adam Tooze, author of Crashed and Director of the European Institute, ColumbiaUniversity"This book is both timely and important. I have frequently witnessed the Brussels Effect in many areas, including data privacy, trade, the digital economy and consumer and food safety, where the EU increasingly sets global standards. Professor Bradford describes in a detailed and engaging style why the EU is a global regulatory superpower that shapes the world in its own image. This book is of great relevance, not just for an academic audience but also forbusinesses and policy makers around the world. This book clearly explains the nature of the EUs often under-appreciated quiet influence." -- Anthony Gardner, former US Ambassador to the European Union"Finally! A book that carefully and systematically documents the European Unions power in the world and challenges us to rethink how we define power in the process. The Brussels Effect is a tour de force; a study that will establish a new benchmark for scholars and serve as a major stumbling block for prophets of European decline." -- Anne-Marie Slaughter, CEO, New America"The Brussels Effect is an important book that challenges us to rethink the impact of the EU on the global economy. Bradford has made a creative and original contribution to the literature on business regulation. Her well-documented and clearly written study shows how and why the EU has become the worlds most influential regulator, shaping both business practices and public policies well beyond its borders." -- David Vogel, Solomon P. Lee ChairDistinguished Professor Emeritus of Business Ethics, University of California Berkley"In The Brussels Effect, Anu Bradford offers a perceptive analysis of the influence the EU can and must have well beyond its borders. With global governance being challenged, the Brussels Effect is filling a desperately needed void. It gives us yet another reason why we cannot afford to have the European ambitions fail." -- Paul Polman, Co-founder, IMAGINE and Chair, International Chamber of Commerce, Former CEO of Unilever"In The Brussels Effect, Anu Bradford has developed her brilliant and insightful theory of the European Unions global power into a fascinating and thorough account of the ways in which EU rules are transformed into global standards through market mechanisms. This book, like her earlier work, will be widely read and highly influential in policy as well as scholarly debates." -- Gráinne de BÚrca, Florence Ellinwood Allen Professor of Law,New York University Promotional he Brussels Effect offers a novel account of the EU by challenging the view that it is a declining world power. Long Description For many observers, the European Union is mired in a deep crisis. Between sluggish growth; political turmoil following a decade of austerity politics; Brexit; and the rise of Asian influence, the EU is seen as a declining power on the world stage.Columbia Law professor Anu Bradford argues the opposite in her important new book The Brussels Effect: the EU remains an influential superpower that shapes the world in its image. Bypromulgating regulations that shape the international business environment, elevating standards worldwide, and leading to a notable Europeanization of many important aspects of global commerce, the EU has managed toshape policy in areas such as data privacy, consumer health and safety, environmental protection, antitrust, and online hate speech. And in contrast to how superpowers wield their global influence, the Brussels Effect - a phrase first coined by Bradford in 2012- absolves the EU from playing a direct role in imposing standards, as market forces alone are often sufficient as multinational companies voluntarily extend the EU rule to govern their global operations. TheBrussels Effect shows how the EU has acquired such power, why multinational companies use EU standards as global standards, and why the EUs role as the worlds regulator is likely to outlive its gradualeconomic decline, extending the EUs influence long into the future. Review Text Listed as one of the Best Books of 2020 by Foreign Affairs"The author of this book, a scholar of extraordinary authority, overturns existing stereotypes and demonstrates how the European Union has become the only authority capable of dictating the rules that guide the behavior of world economic life. In the crisis of international cooperation, Brussels builds the rules that are progressively adopted by global markets. A Europe that exercises its authority not with muscles but with a refined blend of brains andexperience." -- Romano Prodi, formerly President of the European Commission and Prime Minister of Italy"This may well be the single most important book on Europes influence to appear in a decade." -- Andrew Moravcsik, Foreign Affairs"Anu Bradford, a professor at Columbia University, originally coined the term "Brussel Effect" and has been studying it for several years. Her impressive book assembles evidence going back decades, tracing its development from the "Reach" chemicals regulation, developed in the early 2000s, to the digital age. ... What is incontrovertible is that the Brussels effect has dominated global economic regulation to an under-appreciated extent. This book will be thedefinitive reference guide for those wishing to understand." -- Alan Beattie, Financial Times"Developing her earlier work and, in turn, Vogels ground-breaking study of the "California Effect", Bradford argues brilliantlyDLwithout ignoring the external and internal challenges faced by the EUDLthe extent to which the "Brussels Effect" (i.e. the EUs unilateral power to regulate global markets) has operated in many foreign jurisdictions, including the US and China ... Bradfords tour de force is to combine a dense number of facts and information with avivid analysis." -- Julien Mi Review Quote Listed as one of the Best Books of 2020 by Foreign Affairs "This may well be the single most important book on Europes influence to appear in a decade." -- Andrew Moravcsik, Foreign Affairs "Anu Bradford, a professor at Columbia University, originally coined the term "Brussel Effect" and has been studying it for several years. Her impressive book assembles evidence going back decades, tracing its development from the "Reach" chemicals regulation, developed in the early 2000s, to the digital age. ... What is incontrovertible is that the Brussels effect has dominated global economic regulation to an under-appreciated extent. This book will be the definitive reference guide for those wishing to understand." -- Alan Beattie, Financial Times "Developing her earlier work and, in turn, Vogels ground-breaking study of the "California Effect", Bradford argues brilliantlywithout ignoring the external and internal challenges faced by the EUthe extent to which the "Brussels Effect" (i.e. the EUs unilateral power to regulate global markets) has operated in many foreign jurisdictions, including the US and China ... Bradfords tour de force is to combine a dense number of facts and information with a vivid analysis." -- Julien Miral, European Law Review "Anu Bradfords The Brussels Effect is essential reading for anyone interested in Europes place in the world. Decried as a powerless entity, vainly committed to multilateralism, Bradford shows how the EU has, in fact, turned unilateral regulatory measures into a source of global economic clout. A timely and powerful antidote to prevailing euro-pessimism." -- Adam Tooze, author of Crashed and Director of the European Institute, Columbia University "This book is both timely and important. I have frequently witnessed the Brussels Effect in many areas, including data privacy, trade, the digital economy and consumer and food safety, where the EU increasingly sets global standards. Professor Bradford describes in a detailed and engaging style why the EU is a global regulatory superpower that shapes the world in its own image. This book is of great relevance, not just for an academic audience but also for businesses and policy makers around the world. This book clearly explains the nature of the EUs often under-appreciated quiet influence." -- Anthony Gardner, former US Ambassador to the European Union "Finally! A book that carefully and systematically documents the European Unions power in the world and challenges us to rethink how we define power in the process. The Brussels Effect is a tour de force; a study that will establish a new benchmark for scholars and serve as a major stumbling block for prophets of European decline." -- Anne-Marie Slaughter, CEO, New America "The Brussels Effect is an important book that challenges us to rethink the impact of the EU on the global economy. Bradford has made a creative and original contribution to the literature on business regulation. Her well-documented and clearly written study shows how and why the EU has become the worlds most influential regulator, shaping both business practices and public policies well beyond its borders." -- David Vogel, Solomon P. Lee Chair Distinguished Professor Emeritus of Business Ethics, University of California Berkley "In The Brussels Effect, Anu Bradford offers a perceptive analysis of the influence the EU can and must have well beyond its borders. With global governance being challenged, the Brussels Effect is filling a desperately needed void. It gives us yet another reason why we cannot afford to have the European ambitions fail." -- Paul Polman, Co-founder, IMAGINE and Chair, International Chamber of Commerce, Former CEO of Unilever "In The Brussels Effect, Anu Bradford has developed her brilliant and insightful theory of the European Unions global power into a fascinating and thorough account of the ways in which EU rules are transformed into global standards through market mechanisms. This book, like her earlier work, will be widely read and highly influential in policy as well as scholarly debates." -- Grinne de Brca, Florence Ellinwood Allen Professor of Law, New York University Feature Selling point: A groundbreaking new account of economic globalization and the race to the top for global regulatory standardsSelling point: Reveals the EUs unique power to influence global corporations and set the rules of the game while acting aloneSelling point: Covers comprehensively the EUs global influence across diverse policy areas from data privacy and consumer safety to environmental protection and competition rulesSelling point: Explains why neither a hard or soft Brexit will liberate the UK from the EUs regulatory reach New Feature Introduction: The Brussels Effect Preface to Part One: Theory Chapter 1. How the EU Became a Global Regulatory Power Chapter 2. The Brussels Effect Chapter 3. The Brussels Effect in Context Preface to Part Two: Case Studies Chapter 4. Market Competition Chapter 5. Digital Economy Chapter 6. Consumer Health and Safety Chapter 7. Environment Preface to Part Three: Assessment Chapter 8. Is the Brussels Effect Beneficial? Chapter 9. The Future of the Brussels Effect Details ISBN0190088583 Author Anu Bradford Pages 424 Publisher Oxford University Press Inc Year 2020 ISBN-10 0190088583 ISBN-13 9780190088583 Format Hardcover Imprint Oxford University Press Inc Subtitle How the European Union Rules the World Place of Publication New York Country of Publication United States DEWEY 341.2422 Affiliation Professor, Harvard Law School Position Professor Short Title The Brussels Effect Language English Publication Date 2020-03-27 UK Release Date 2020-03-27 NZ Release Date 2020-03-27 US Release Date 2020-03-27 Edited by Robert H. Sitkoff Birth 1949 Qualifications PhD, RN, FAAN Alternative 9780190088651 Audience Professional & Vocational AU Release Date 2020-03-15 We've got this At The Nile, if you're looking for it, we've got it. 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