Description: The Consumer Behaviour Book by Anthony Tasgal Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of economics and psychology to help you understand how and why consumers behave the way they really do. Using behavioural economics as the foundation, the author explains the anomalies in consumer choices and what really influences human behaviour, preferences and decision-making. Often the case, emotional as well as economic factors play a vital role in consumer behaviour. Therefore, behavioural economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced. AUTHOR: Anthony Tasgal is a marketing consultant and educator, who specializes in behavioural economics, insight and storytelling. Prior to that, he was a planner for leading advertising agencies. He is the author of The Storytelling Book and The Insight Book (LID). FORMAT Paperback CONDITION Brand New Author Biography Anthony Tasgal is a marketing consultant and educator, who specializes in behavioural economics, insight and storytelling. Prior to that, he was a planner for leading advertising agencies. He is the author of The Storytelling Book and The Insight Book (LID). Details ISBN1915951208 Author Anthony Tasgal Pages 160 Year 2024 ISBN-13 9781915951205 Format Paperback Publication Date 2024-06-27 Country of Publication United Kingdom Audience General UK Release Date 2024-06-27 Subtitle Exploring the reasons why emotions are so important in decision-making Publisher LID Publishing Imprint LID Publishing Place of Publication London ISBN-10 1915951208 Series Concise Advice We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:160523824;
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End Time: 2024-11-19T02:24:31.000Z
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Format: Paperback
ISBN-13: 9781915951205
Author: Anthony Tasgal
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Book Title: The Consumer Behaviour Book
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