The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs by A

Description: The Creator's Code by Amy Wilkinson Synopsis coming soon....... FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Kevin Plank was relatively small for an American footballer, and when he weighed the cotton T-shirt he wore under his team uniform, he found it weighed three pounds because it was so drenched in sweat. Knowing he couldnt hinder himself in this way, he set about finding a material that wasnt so absorbent. Going to a local fabric shop, he soon learned that synthetic materials would not take in as much sweat, so he had a shirt made and found it added just four ounces over the course of a game. When he gave some team-mates samples to try, they also soon saw the advantages. He began to produce the shirts commercially, and now Under Armour is a $2 billion global brand used by people from every sport. Packed with fascinating and inspirational tales of success, Amy Wilkinsons brilliant book explains the six essential skills required by entrepreneurs to achieve their dreams. Based on in-depth interviews with the founders of numerous global brands, from eBay to Spanx, from LinkedIn to PayPal, she shows just what they did and what set them apart. For the key to being a successful entrepreneur isnt necessarily about being first, it is about being the only one, and devising a new formula where none previously existed. Above all, these stories show how - if you follow the right steps - anyone can become a successful entrepreneur. Author Biography Amy Wilkinson is a strategic adviser, entrepreneur, and lecturer at the Stanford Graduate School of Business. She frequently addresses corporate, association, and university audiences on entrepreneurial leadership. She also advises startups and large corporations on innovation and business strategy. Her career spans leadership roles with McKinsey & Company and JP Morgan and as founder of a small foreign-based export company. Wilkinson has served as a White House Fellow in the Office of the United States Trade Representative and as a senior fellow at the Harvard Kennedy School. Learn more about her work at AmyWilkinson.com. Details ISBN147114254X ISBN-10 147114254X ISBN-13 9781471142543 Author Amy Wilkinson Pages 240 Publisher Simon & Schuster Ltd Year 2016 Format Paperback Publication Date 2016-02-25 Subtitle The Six Essential Skills of Extraordinary Entrepreneurs Place of Publication London Country of Publication United Kingdom DEWEY 658.421 Media Book Imprint Simon & Schuster Ltd Short Title The Creators Code Language English NZ Release Date 2016-02-25 UK Release Date 2016-02-25 AU Release Date 2016-02-29 Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:160749639;

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