The New Review Economy: Third-Party Review Sites, Reputation, and Neo-Liberal Pu

Description: FREE SHIPPING UK WIDE The New Review Economy by Alison N. Novak This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy. FORMAT Paperback CONDITION Brand New Publisher Description This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy.The author applies communication and digital media theories to evaluate contemporary case studies that challenge TPRS and control over digital reputation. Chapters analyze famous cases such as the Texas photographer who sued her clients for negative reviews and activists using Yelp to protest the hunt of "Cecil the Lion," to illustrate the complicated yet important role of TPRS in the review economy. Theories such as neoliberal public relations, digital dialogic communication and cultural intermediaries help explain the impact of reviews and how to apply lessons learned from infamous cases.This nuanced and up to date exploration of the contemporary review economy will offer insights and best practice for academic researchers and upper-level undergraduate students in public relations, digital media, or strategic communication programs. Author Biography Alison N. Novak is an assistant professor at Rowan University in the Department of Public Relations & Advertising. Her work explores the intersections of digital media, public engagement, and policy. She is the co-author of Network Neutrality and Digital Dialogic Communication. Her work is featured on BBC Radio, Wired Magazine, and The Huff Post. Table of Contents Introduction 1. Digital Labor on Third-Party Review Sites 2. Trust, Credibility, and the Power of Reviews 3. Yelps Super Reviewers 4. Scrubbing and Ethics 5. Lawsuits and Organizational Control 6. Advocacy and Third-Party Review Sites 7. Best Practices Conclusion Long Description This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy. The author applies communication and digital media theories to evaluate contemporary case studies that challenge TPRS and control over digital reputation. Chapters analyze famous cases such as the Texas photographer who sued her clients for negative reviews and activists using Yelp to protest the hunt of "Cecil the Lion," to illustrate the complicated yet important role of TPRS in the review economy. Theories such as neoliberal public relations, digital dialogic communication and cultural intermediaries help explain the impact of reviews and how to apply lessons learned from infamous cases. This nuanced and up to date exploration of the contemporary review economy will offer insights and best practice for academic researchers and upper-level undergraduate students in public relations, digital media, or strategic communication programs. Details ISBN0367568136 Author Alison N. Novak Pages 136 Publisher Taylor & Francis Ltd Year 2022 ISBN-10 0367568136 ISBN-13 9780367568139 Publication Date 2022-08-01 UK Release Date 2022-08-01 Format Paperback Imprint Routledge Place of Publication London Country of Publication United Kingdom AU Release Date 2022-08-01 NZ Release Date 2022-08-01 Subtitle Third-Party Review Sites, Reputation, and Neo-Liberal Public Relations in the Digital Age Illustrations 2 Tables, black and white Series Routledge Focus on Public Relations Alternative 9780367567071 DEWEY 659.2 Audience Tertiary & Higher Education We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. SECURE PAYMENT Peace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:136970564;

Price: 32.44 GBP

Location: London

End Time: 2024-12-06T03:13:12.000Z

Shipping Cost: 4.9 GBP